Lodging (destination) in Germany is expected to sustain growth in 2026, with retail value sales reaching EUR35,716 million at a 2% increase on the previous year, outperforming the broader economic environment marked by a forecast GDP rise of 1%. The market is shaped by a pronounced split in demand, as premium and value-driven formats such as camping and short-term rentals experience record overnight stays, while traditional midscale hotels encounter pressure. The continued dominance of domestic travellers supports record occupancy, with international stays declining and regional travel patterns becoming central to resilience. Structural cost pressures and labour shortages drive operators to accelerate automation and digital transformation, as evidenced by AI-powered initiatives in both marketing and hotel operations. With competitive dynamics and distribution structures largely unchanged, brands seeking success must focus on differentiated propositions at the extremes, invest in digital capabilities and tailor offerings to the evolving needs of domestic and value-conscious guests.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Germany?
- Which are the leading companies in Lodging (Destination) in Germany?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Value-driven camping grows as hotels pursue premiumisation
Short-term rentals and camping gain as mid-market hotels lose ground
AI and digitalisation reshape traveller engagement and operations
Chart 1 Lodging (Destination) Sales: Value 2021-2031
Chart 2 Lodging (Destination) Sales by Category: Value 2026
Domestic demand and automation set to anchor steady growth
Short-term rentals to outpace hotels amid value-driven demand
Labour shortages and digitalisation to reshape operational strategies
Chart 1 Forecast Lodging (Destination) Sales: Value 2021-2031
Chart 2 Forecast Lodging (Destination) Sales by Category: Value 2021-2031
Camping operators redesign units with sustainable materials
AI tools personalise the digital guest journey
Hotels embed technology in design-led extended-stay formats
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
-
- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
-
- Hotels Online via Direct
- Hotels Online via Intermediaries
-
- Hotels Offline via Direct
- Hotels Offline via Intermediaries
-
-
- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
-
- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
-
-
- Campsites
- Hostels
- Other Lodging Types
-
- Other Lodging Online Direct
- Other Lodging Online Intermediaries
-
- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
-
- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
-
- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!