After being heavily negatively affected by the COVID-19 pandemic and the restrictions that were placed on the travel and tourism and hospitality industries in response, lodging in Romania is expected to recover very strongly during the forecast period. The revival began in 2021 and continued into 2022 after the removal of travel restrictions and a complete recovery is expected to be seen in the category by 2024.
The forecast period is expected to see the increased demand for lodging be accounted for almost entirely by leisure tourists as demand for business travel is expected to come under pressure for various reasons. The strong focus on leisure tourism is expected to be especially noticeable in smaller cities and rural areas with strong potential for tourism development as the interest of business tourists tends to be limited to Bucharest and a handful of other economic hubs.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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