Lodging (destination) in Türkiye demonstrates exceptional growth momentum in 2026, with sales projected to increase by 38% to TRY1,190,950 million and outperforming typical regional recovery rates, signalling both resilience and robust appeal in the face of persistent inflation at 32%. The environment is highly attractive for operators, underpinned by sustained inbound travel, a rising domestic base with a population of 86.0 million, and increased consumer expenditure, but shaped by marked polarisation between premium and value-driven guest segments. To succeed, brands must combine flexible pricing and valueadded offers to capture both affluent travellers favouring premium resorts and the expanding pool of price-sensitive guests who increasingly consider short-term rentals or alternative destinations; regulatory clarity around short-term rentals and shifts in source markets, especially the rise in Chinese, Russian, and European arrivals, further require agile adaptation and targeted product innovation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Turkey?
- Which are the leading companies in Lodging (Destination) in Turkey?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Premium travellers support upmarket demand while value-seekers fuel alternatives
Hotels capture premium spend while short-term rentals gain momentum
Chinese and Russian visitors support diversification and occupancy
Chart 1 Lodging (Destination) Sales: Value 2021-2031
Chart 2 Lodging (Destination) Sales by Category: Value 2026
Premium hotels lead growth as value positioning sustains demand
Price segmentation and rental formalisation reshape lodging competition
Population growth and rising expenditure broaden demand for lodging options
Chart 1 Forecast Lodging (Destination) Sales: Value 2021-2031
Chart 2 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Premium and value positioning catalyse accommodation innovation
Airbnb and regulated rentals support a more professional short-term market
Diversified guest demand encourages tailored accommodation offers
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
-
- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
-
- Hotels Online via Direct
- Hotels Online via Intermediaries
-
- Hotels Offline via Direct
- Hotels Offline via Intermediaries
-
-
- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
-
- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
-
-
- Campsites
- Hostels
- Other Lodging Types
-
- Other Lodging Online Direct
- Other Lodging Online Intermediaries
-
- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
-
- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
-
- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!