The recovery of upscale and luxury hotels is projected to be hampered by their high exposure to business travel, which has been significantly negatively impacted by the pandemic, and which is unlikely to fully return in its traditional form. COVID-19 has changed the way people travel, as more travellers are choosing to combine leisure and business in a single trip, due to the normalisation of remote working and the remaining travel uncertainties abroad.
The number of VFR travellers is projected to grow significantly during the forecast period, as more and more people seek to reconnect with friends and family and spend valuable time together. In order for businesses to take advantage of the expected growth of group bookings and intergenerational travel, they will need to take into account the importance of value for money for consumers.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.See All of Our Definitions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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