In 2022, Amai launched the first organic standard towel and pantyliners in Brazil, made using bioplastic from maize starch. The product is an example of innovation and sustainable responsibility: it is biodegradable and claims to decompose within six months.
Sanitary protection players have been investing in branding and marketing communication to develop social media engagement and create a stronger connection to consumers. Procter & Gamble, Johnson & Johnson, and Kimberly-Clark promote their lines of sanitary protection through social media campaigns and branding content on direct-to-consumer websites.
The review period witnessed a growing variety of reusable underwear options in Brazil, which also covered beachwear within the fashion industry. Worldwide, there is a clear synergy between sanitary protection and reusable alternatives, as players attempt to introduce new business models to drive growth.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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