Executive Summary

Mar 2019
PROSPECTS
Demographic trends to continue negatively impacting sales

The fact that France’s population is ageing means that the number of menstruating women is the country is in decline. As a result, this demographic trend will continue to negatively impact volume and value sales over the forecast period.

Health and wellness increasingly important for French women

As a result of concerns over the toxicity of some ingredients used in products in this area, a growing number of women are looking for healthy and natural alternatives. Rising awareness and availability of reusable alternatives in mass retailers are set to impact disposable sanitary protection sales over the forecast period.

Tampons to continue struggling

France’s ageing population, combined with growing distrust in the composition of products and rising health and wellness awareness, means tampon sales are expected to continue declining over the forecast period, with a growing number of consumers turning to menstrual cups and disposable towels. Branded tampons are set to perform better than private label ranges thanks to widespread TV and digital campaigns to reassure consumers about product composition via both packaging and websites.

COMPETITIVE LANDSCAPE
Procter & Gamble remains in pole position

Procter & Gamble recently extended its Radiant range, which initially only offered towels with shape memory but now also includes pantyliners and tampons. In addition, the company also extended its Maxi range within sanitary towels, with a new design for night wear offering better protection, better absorption via an anti-leak system and a soft voile lining.

Leading producers respond to demand for greater transparency

During 2018, all players focused on increasing transparency and communication with customers regarding the composition of their products. For example, Procter & Gamble now devotes more of its packaging to highlight product composition, while Johnson & Johnson also mentions the composition of its products on packaging and continues to run an advertising campaign designed to attract teenagers.

New start-ups and natural products appearing

While Natracare and Organyc have been offering natural disposable sanitary protection for years, new start-ups are entering the area and improving their position. For example, Love & Green towels were recently launched and are expected to see growth over the coming years due to their positive natural and toxic-free image and the fact they are becoming more available in mass retailers.

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Sanitary Protection in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in France market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in France?
  • What are the major brands in France?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in France - Category analysis

HEADLINES

PROSPECTS

Demographic trends to continue negatively impacting sales
Health and wellness increasingly important for French women
Tampons to continue struggling

COMPETITIVE LANDSCAPE

Procter & Gamble remains in pole position
Leading producers respond to demand for greater transparency
New start-ups and natural products appearing

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France
Producers responding to consumer doubts over product safety
Essity consolidates leading position
Rapid rise in internet retailing sales continues
Slow value growth projected for coming years

MARKET INDICATORS

Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources