Inflation is an intrinsic element to our current economic context. Consumer spending is under pressure with a spike in the average French consumer's purchasing basket, in value, at retailers due to the challenging cost increases.
Materials and ingredients used in hygiene products continue to be a growing concern and of interest for consumers. Of course, brands can use these innovations to promote sustainable, “clean”, and eco-conscious sales in this area.
A competing category to sanitary products continues to be a niche but is experiencing robust growth. Reusable menstrual cups and sanitary pants are a growing concern for sanitary protection – however, they come with their own limitations.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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