Sanitary protection in Hungary is set for small but steady volume growth over the forecast period, driven by greater investment in innovative products, with added-value features and that are comfortable to wear all day or night. Retail value growth will continue to rise rapidly with a marked slowdown after 2023, though growth will remain significantly higher than volume growth throughout the forecast period.
Tampons will be negatively impacted by greater interest and the rise in eco-friendly products, such as menstrual cups; innovation of tampons is not likely to be highly relevant to sustainability and other environmental concerns. As such, tampons is set to witness marginal but persistent volume sales declines over the forecast period.
Many sanitary protection products contain scents which can cause irritating or allergic reactions in consumers. Manufactures are thus increasing investment in products with gentler substances, with several synthetic scents to be replaced by more natural, herbal alternatives.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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