Sanitary protection is projected to see modest growth over the forecast period in retail volume terms. Tampons, pantyliners and slim/thin/ultra-thin towels will continue to perform well as convenience, comfort, and discretion become more important for women.
Eco-friendly product lines within sanitary protection are expected to gain importance over the forecast period. As a result, players will likely introduce more environmentally friendly products, responding to the heightened interest in sustainability.
Private label is expected to hold its strong position over the forecast period, even gaining a share in the competitive landscape of sanitary protection. Private label benefits from offering cheaper price points to major players, and this will be particularly appealing in times of economic hardship, with cost-conscious consumers reaching for more affordable options.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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