Sales of sanitary protection recorded 3% value growth in 2020, with sales initially boosted by stockpiling behaviour in Q1 of 2020. The lockdown implemented from 11 March saw consumers stockpiling goods that they deemed to be essential.
The sanitary protection competitive landscape in Slovakia was dominated by international brands in 2020, with no local brands present amongst the top players. Local companies find it difficult to obtain strong representation across more sanitary protection product categories, and therefore, they are unable to raise their brand awareness.
Manufacturers throughout 2020 continued to respond to consumers´ needs and demands for sanitary protection products that offer a fresh feeling and comfort. Consumers want this to especially be the case when living an active lifestyle, with many also continuing to appreciate sustainability.
Sanitary protection will record stable growth across the forecast period, with the outbreak of COVID-19 unlikely to have a marked or lasting impact on performance. However, in 2021, some consumers will continue to refrain from added-value products and will look for standard or private label brand variants available at discounted prices.
Across the forecast period, the ageing population will put pressure on sales. However, this will be partially offset by rising health awareness and growing demand for higher-priced products for convenience and comfort.
Due to the outbreak of COVID-19 in 2020, some consumers migrated to e-commerce to purchase essential items, such as sanitary protection. This shift in retail channels was the result of consumers being wary of leaving the household, preferring e-commerce as a safer form of retail.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sanitary Protection research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page