Bags and Luggage in Argentina

PROSPECTS

Main players move a large amount of production to China

The main players in bags and luggage, which have premises in the main shopping centres in Argentina and the highest volume sales, switched from local production to manufacture in China. Lower prices and better quality products can be found in China where there are no import restrictions, which is a further advantage for players.

More people choosing products made from synthetic materials

Although Argentina was historically characterised by the importance of its leather industry, synthetic materials are becoming increasingly important in the manufacture of handbags. The consumer wishes to continue purchasing fashion accessory products to follow the latest trends however, leather products are extremely expensive.

Online sales of bags and luggage grow

E-commerce is seeing strong annual growth in Argentina. Bags and luggage is part of this trend with the main players realising that e-commerce is an important channel.

COMPETITIVE LANDSCAPE

The most important brands are national

Luggage is very fragmented and the Argentinian consumer is not brand-sensitive since he does not travel abroad very often, making investment in a high-priced suitcase unnecessary. The leading brand is Primícia, which is a national brand with a good price/quality ratio.

The main player in handbags is local XL Shop SA

XL Shop SA was the first main manufacturer to include in its portfolio synthetic material products, which meant that consumers associated it as the main player to offer products in all price ranges. During the review period, it increased its offer of other products such as umbrellas, watches, jewellery and shoes, trying to expand its range within specific price ranges and offering products at lower prices.

Fun and distinct prints continue to be an important trend in handbags

A local player Simones, which appeared in the review period, is gaining importance because of its innovative designs. It is characterised by its offer of handbags and backpacks with dog print designs.

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