Demand for bags and luggage remained under some pressure during 2021 as the COVID-19 pandemic continued to exert a negative influence over category sales. In particular, the limitations placed on the ability of retailers to operate at full capacity meant that only a certain number of consumers were allowed to enter stores at the same time, creating inconvenience for retailers and customers alike.
Another COVID-19-related factor which was influential on demand for bags and luggage during 2021 was that many Argentinians were going out much less often due to the strict approach taken to social distancing and home seclusion. This applied mainly to socialising, with significant numbers of consumers choosing to avoid spending time outside of the home wherever possible so as to avoid coming into contact with the COVID-19 virus, which meant far less need for consumers to update their bags.
Backpacks underperformed substantially in Argentina during 2020 and 2021 and this was mainly the result of the shift towards home schooling that was seen in the country during the year. One of the key measures taken to control the spread of the COVID-19 virus among the Argentinian population was the closure of all schools across the country for an extended period.
The forecast period is expected to see luggage remain the category most negatively impacted by the COVID-19 pandemic. In Argentina, sales of luggage are closely tied to outbound travel and for this reason the closure of the country’s borders in response to the COVID-19 pandemic dealt a heavy blow to demand for luggage generally towards the end of the review period.
There are two major factors that have the potential to push the further development of bags and luggage during the forecast period, supporting sales as the category continues to recover from the COVID-19 situation. The first of these is the strong and rapid development of new materials that are cheaper and lighter than leather, as well as being considerably more cost-effective.
One of the most important trends to have emerged in the Argentinian retailing industry since the onset of the COVID-19 pandemic is the major shift towards e-commerce that has been seen across numerous consumer goods categories. This trend certainly applies to personal accessories generally, with bags and luggage one of the categories most impacted by the increasing interest in online sales among the Argentinian population.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Bags and Luggage research and analysis database.
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