Bags and Luggage in Germany

2020 IMPACT

Adverse economic conditions result in a sharp downturn in sales in 2020, although leather goods perform better than most

Bags and luggage sales in Germany are highly driven by the tourism performance, as German consumers purchase backpacks and luggage for travel abroad, with there also being a sizeable amount of purchases by international visitors, from non-residents in luxury handbags, for example. With the slump in inbound arrivals during 2020, a resulting decline in bags and luggage sales is inevitable.

E-commerce channel benefits from the closure of physical stores

As physical stores were closed for an extended period in 2020, only the e-commerce channel was fully functional, although sales through the grocery channel were also ticking upwards with demand for some lower- priced items. Furthermore, even after the reopening of bricks-and-mortar outlets, consumers have still been avoiding crowded areas, where these products are most likely to be found, particularly the high-end brands, meaning that e-commerce purchases were still being sustained.

Samsonite remains leader in Germany, Rimowa continues to grow

There is a notable degree of fragmentation within bags and luggage sales in Germany, with the top four players having close gaps between their value shares. Samsonite has managed to hold on to the top spot it took over in 2017, recording very strong growth in Germany in recent years, and cementing its leading position in 2019.

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