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Country Report

Bags and Luggage in

Bags and Luggage in Germany

18 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing frequency of travel boosts the demand for high-quality products

With favourable economic conditions and low unemployment, the frequency of travel amongst German consumers of all ages increased, which continued to drive the growth of bags and luggage. Duffel bags in particular benefited from the increase in travel, which was further supported by the variety of different types of duffel bags, as evidenced by the current trend towards so-called weekender bags for short trips.

The move towards more expensive products in luggage

Although the category is becoming more mature, bags and luggage received a further boost to value growth from consumers’ growing interest in more expensive products. This development was particularly evident in luggage, in which consumers increasingly considered more luxurious and innovative items by Samsonite or Rimowa.

Fashion trends have a greater impact on all categories within bags and luggage

Bags and luggage benefited from the growing consumer focus on fashionable products in 2018. With increasing fashion awareness in all categories, product functionality lost some significance as the main criterion determining consumers’ purchasing decision.

COMPETITIVE LANDSCAPE

Samsonite becomes top brand in bags and luggage

In 2017, Samsonite was able to further increase its sales share to overtake VF Europe and become the top brand in the category. Not only did the growing demand for high-quality luggage contribute to this development but also the increasing popularity of Samsonite’s business bags across several consumer groups.

VF Europe remains in a strong position with its broad brand portfolio

Despite being overtaken by Samsonite, VF Europe confirmed its strong position within bags and luggage in Germany in 2017. This can be ascribed to its strong portfolio of brands, such as Eastpak, Eagle Creek and The North Face, which target various consumer groups in different subcategories and continuously draw consumer interest with innovative products and designs in line with the latest fashion trends.

Upcoming brands benefit from new trends

Despite being a rather mature category, bags and luggage in Germany continues to see upcoming brands that can take advantage of emerging trends whilst offering a distinctive brand image. The brand Fond of Bags, since 2018 known as Fond Of, has quickly risen within bags and luggage by focusing on stylish and sustainably manufactured products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales ofBags and Luggage evolved over the past few years in Germany?
What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Bags and Luggage in Germany - Category analysis

HEADLINES

PROSPECTS

Increasing frequency of travel boosts the demand for high-quality products

The move towards more expensive products in luggage

Fashion trends have a greater impact on all categories within bags and luggage

COMPETITIVE LANDSCAPE

Samsonite becomes top brand in bags and luggage

VF Europe remains in a strong position with its broad brand portfolio

Upcoming brands benefit from new trends

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 2 Sales of Bags and Luggage by Category: Value 2013-2018
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 5 Sales of Luggage by Type: % Value 2013-2018
Table 6 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 8 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Personal Accessories in Germany - Industry Overview

EXECUTIVE SUMMARY

Personal accessories remains on an upwards trend in 2018

The trend towards luxury products drives value growth

Luxury brands strengthen their dominance in a highly fragmented market

The rise of internet retailing puts pressure on the dominant specialist retailers

Personal accessories is set to continue its growth trend, despite challenges

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2013-2018
Table 14 Sales of Personal Accessories by Category: Value 2013-2018
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 19 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bags and Luggage in Germany

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Executive Summary

New Report Guarantee

PROSPECTS

Increasing frequency of travel boosts the demand for high-quality products

The move towards more expensive products in luggage

Fashion trends have a greater impact on all categories within bags and luggage

COMPETITIVE LANDSCAPE

Samsonite becomes top brand in bags and luggage

VF Europe remains in a strong position with its broad brand portfolio

Upcoming brands benefit from new trends

Samples

Overview

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Table of Contents

Bags and Luggage in Germany - Category analysis

HEADLINES

PROSPECTS

Increasing frequency of travel boosts the demand for high-quality products

The move towards more expensive products in luggage

Fashion trends have a greater impact on all categories within bags and luggage

COMPETITIVE LANDSCAPE

Samsonite becomes top brand in bags and luggage

VF Europe remains in a strong position with its broad brand portfolio

Upcoming brands benefit from new trends

CATEGORY DATA

Personal Accessories in Germany - Industry Overview

EXECUTIVE SUMMARY

Personal accessories remains on an upwards trend in 2018

The trend towards luxury products drives value growth

Luxury brands strengthen their dominance in a highly fragmented market

The rise of internet retailing puts pressure on the dominant specialist retailers

Personal accessories is set to continue its growth trend, despite challenges

MARKET DATA

DEFINITIONS

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