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Country Report

Bags and Luggage in

Bags and Luggage in Turkey

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bags and luggage set to grow

Bags and luggage continued to record positive growth in 2018 with increasing interest in fashion and participation in athletics and sports among the Turkish population, more women in the workplace and growing demand for bags which can accommodate specific consumer electronics devices. The increasing number of shopping centres set to open across Turkey over the forecast period is expected to attract more retail brands into the country.

Affordable luxury bags and luggage increasingly popular

Consumers continued to choose more expensive bags in 2018 and slowly shifted from standard and economy products to affordable luxury products. Even mid-low-income level consumers often have one affordable luxury bag in their wardrobes depending on the need and occasion.

The influence of apparel brands expected to increase within bags and luggage

Turkish consumers remained highly fashion conscious and sensitive to product design trends in 2018. Several apparel brands recently increased the variety of bags they offer in their retail outlets in a bid to attract consumers with their bag collections designed to match and complement their apparel collections.

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

As the distributor of the Samsonite brand, Desa Deri generated much of its sales through the strong performance of the Samsonite brand in luggage and business bags, as well as through its domestic Desa handbag and luggage brand. The company also has a second retail store, under the Trunk&Co brand, which focuses on selling the American Tourister, High Sierra, Disney by Samsonite, Lipault, Gregory and Speck and Hartmann brands.

Domestic bag brands continue to lead

Domestic companies continued to characterise bags due to their attractive price/quality ratios over the review period. They began to place more importance on design and this led them to employ teams of renowned designers.

Sales of counterfeit branded bags and luggage remain a major cause for concern

Consumers who cannot afford bags and luggage from the leading luxury goods brands often seek low-cost unauthorised replicas of these brands. Louis Vuitton, Prada, Gucci, Chanel and Hermès are the most copied luxury goods brands in Turkey.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales ofBags and Luggage evolved over the past few years in Turkey?
What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Bags and Luggage in Turkey - Category analysis

HEADLINES

PROSPECTS

Bags and luggage set to grow

Affordable luxury bags and luggage increasingly popular

The influence of apparel brands expected to increase within bags and luggage

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

Domestic bag brands continue to lead

Sales of counterfeit branded bags and luggage remain a major cause for concern

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 2 Sales of Bags and Luggage by Category: Value 2013-2018
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 5 Sales of Luggage by Type: % Value 2013-2018
Table 6 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 8 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Personal Accessories in Turkey - Industry Overview

EXECUTIVE SUMMARY

Personal accessories returns to growth

Growth in omni-channel approach

Turkish government supports local production

Although specialist retail channels account for the majority of sales, internet retailing is a promising channel

Positive outlook for personal accessories

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2013-2018
Table 14 Sales of Personal Accessories by Category: Value 2013-2018
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 19 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bags and Luggage in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bags and luggage set to grow

Affordable luxury bags and luggage increasingly popular

The influence of apparel brands expected to increase within bags and luggage

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

Domestic bag brands continue to lead

Sales of counterfeit branded bags and luggage remain a major cause for concern

Samples

Overview

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Table of Contents

Bags and Luggage in Turkey - Category analysis

HEADLINES

PROSPECTS

Bags and luggage set to grow

Affordable luxury bags and luggage increasingly popular

The influence of apparel brands expected to increase within bags and luggage

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

Domestic bag brands continue to lead

Sales of counterfeit branded bags and luggage remain a major cause for concern

CATEGORY DATA

Personal Accessories in Turkey - Industry Overview

EXECUTIVE SUMMARY

Personal accessories returns to growth

Growth in omni-channel approach

Turkish government supports local production

Although specialist retail channels account for the majority of sales, internet retailing is a promising channel

Positive outlook for personal accessories

MARKET DATA

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