Bags and Luggage in Turkey

PROSPECTS

Bags and luggage set to grow

Bags and luggage continued to record positive growth in 2018 with increasing interest in fashion and participation in athletics and sports among the Turkish population, more women in the workplace and growing demand for bags which can accommodate specific consumer electronics devices. The increasing number of shopping centres set to open across Turkey over the forecast period is expected to attract more retail brands into the country.

Affordable luxury bags and luggage increasingly popular

Consumers continued to choose more expensive bags in 2018 and slowly shifted from standard and economy products to affordable luxury products. Even mid-low-income level consumers often have one affordable luxury bag in their wardrobes depending on the need and occasion.

The influence of apparel brands expected to increase within bags and luggage

Turkish consumers remained highly fashion conscious and sensitive to product design trends in 2018. Several apparel brands recently increased the variety of bags they offer in their retail outlets in a bid to attract consumers with their bag collections designed to match and complement their apparel collections.

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

As the distributor of the Samsonite brand, Desa Deri generated much of its sales through the strong performance of the Samsonite brand in luggage and business bags, as well as through its domestic Desa handbag and luggage brand. The company also has a second retail store, under the Trunk&Co brand, which focuses on selling the American Tourister, High Sierra, Disney by Samsonite, Lipault, Gregory and Speck and Hartmann brands.

Domestic bag brands continue to lead

Domestic companies continued to characterise bags due to their attractive price/quality ratios over the review period. They began to place more importance on design and this led them to employ teams of renowned designers.

Sales of counterfeit branded bags and luggage remain a major cause for concern

Consumers who cannot afford bags and luggage from the leading luxury goods brands often seek low-cost unauthorised replicas of these brands. Louis Vuitton, Prada, Gucci, Chanel and Hermès are the most copied luxury goods brands in Turkey.

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