Executive Summary

Jul 2019
PROSPECTS
Robust demand for upmarket brands

An expanding urban middle class and increasing fashion- and brand-consciousness amongst younger consumers, underpinned by the proliferation of social media information, are helping to drive demand in bags and luggage upmarket. Indeed, ownership of luxury products, including bags, is seen as a signifier of social status amongst younger Chinese consumers and this type of demand remains robust even in the face of more challenging economic conditions.

Tariff cuts boost domestic sales of luxury bags

Domestic sales of luxury bags received a considerable boost in 2018 when the government cut import tariffs on a range of goods. A number of brands, including Louis Vuitton, Gucci and Hermes, reduced their prices in response to the lowering of the tariffs.

Emphasis on sustainability has potential to support upmarket shift in demand

In May 2018, the China Leather Industry Association held a forum on the scientific protection and utilisation of animals and plants, and sustainable development in Beijing. The forum declared its aim to resist the abuse and over-use of animal and plant resources.

COMPETITIVE LANDSCAPE
LVMH riding growing domestic demand for luxury brands

Luxury player, LVMH Fashion (Shanghai) Trading Co Ltd, remained the largest company in bags and luggage in 2018. The company offers a range of renowned brands, including Louis Vuitton, Céline and Loewe, which have developed high levels of consumer loyalty.

Anta acquires Amer Sports, opening up new markets

Early in 2019, a consortium led by Anta, the 21st largest player in bags and luggage and fourth largest in backpacks in China, completed the acquisition of Amer Sports, owner of a number of internationally renowned brands, including Wilson, Arc'teryx, Atomic and Salomon. The move forms part of Anta’s efforts to implement a strategy of “full consumer coverage, full channel coverage” and to develop a brand globalisation strategy.

Gucci’s modernisation resonates with Chinese demand

Gucci (China) Trading Ltd was the most dynamic player in bags and luggage in China in 2018. Globally, the Gucci brand made significant moves to modernise its image and target millennial demand towards the end of the review period, developing a “new aesthetic” under creative director, Alessandro Michele.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Bags and Luggage in China

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How have sales ofBags and Luggage evolved over the past few years in China?
  • What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Bags and Luggage market research database.

Bags and Luggage in China - Category analysis

HEADLINES

PROSPECTS

Robust demand for upmarket brands
Tariff cuts boost domestic sales of luxury bags
Emphasis on sustainability has potential to support upmarket shift in demand

COMPETITIVE LANDSCAPE

LVMH riding growing domestic demand for luxury brands
Anta acquires Amer Sports, opening up new markets
Gucci’s modernisation resonates with Chinese demand

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 2 Sales of Bags and Luggage by Category: Value 2014-2019
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 5 Sales of Luggage by Type: % Value 2014-2019
Table 6 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 8 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Personal Accessories in China - Industry Overview

EXECUTIVE SUMMARY

Personal accessories plays growing role in consumer self-expression
Performance improves across most categories thanks to buoyant economy and consumers’ desire to keep up with the latest trends
A fragmented market favouring upmarket brands
New retailing emerging strongly in personal accessories
Upmarket trend set to support ongoing growth

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2014-2019
Table 14 Sales of Personal Accessories by Category: Value 2014-2019
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 16 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 19 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources