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Learn moreAug 2020
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Prior to the arrival of COVID-19 in China, burgeoning internet-based luggage brands had already been putting pressure on offline distribution channels. Young Chinese consumers are keen to use mobile devices to shop on the e-commerce platform.
China was experiencing a unisex shopping wave in bags and luggage at the end of the review period, driven by relaxing gender norms. Young Chinese women were increasingly opting for more power suits and oversized bags and luggage, as they look to adopt an “Iron Lady” image on the back of rising female employment rates and the improving social image of female consumer groups.
The 2019 acquisition of Amer Sports, owner of a number of internationally renowned brands, including Wilson, Arc'teryx, Atomic and Salomon, by a consortium led by Anta, helped Anta continue to record increasing value sales and share growth in this year, particularly in backpacks, in which it is the number four player. The acquisition was part of Anta’s plans to implement a strategy of “full consumer coverage, full channel coverage” and to develop a brand globalisation strategy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bags and Luggage industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Bags and Luggage market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.