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Country Report

Bags and Luggage in

Bags and Luggage in China

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing inbound and outbound tourism fuels demand

Bags and luggage in China registered stable retail current value growth in 2018 as the boom in tourism continued to drive demand. According to data from the Ministry of Culture and Tourism of the People’s Republic of China, domestic tourist numbers increased by 13% in 2017 while the number of outbound tourists rose by 7%.

Affordable luxury brands offering personalisation gain popularity

Younger consumers purchasing bags and luggage products favour trendy designs and affordable prices, and the opportunity to personalise items to allow them to convey their unique style. This growing consumer group favours new and seasonal products from renowned affordable luxury brands such as Tory Burch, Coach, Michael Kors and Kate Spade.

Innovative marketing to be widely implemented

“Experience” bags and luggage stores associated with innovative marketing continued to gain ground, further driven by manufacturers’ adopting multiple strategies to reach wider consumer bases and enhance brand awareness. In late 2017, for instance, Folli Follie Group, with a consumer-centric marketing plan, set up its first upgraded brand store in Beijing that offered decent in-store customer service and upgraded decor.

COMPETITIVE LANDSCAPE

LVMH Fashion (Shanghai) Trading Co Ltd remains the leader

LVMH Fashion (Shanghai) Trading Co Ltd, with well-known brands Louis Vuitton and Céline, registered stronger double-digit retail current value growth in 2017 due to factors including local currency depreciation, global political issues and downward adjustment of import tariffs on luxury goods by the Chinese government. The company’s performance was also underpinned by its launch of online sales under high-end brand Loewe on Tmall.

Fragmented category led by international corporations

Fragmentation in the category increased with the entry of more local brands. However, in 2017, the top 10 players were all international corporations with broad product ranges and good reputations.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales ofBags and Luggage evolved over the past few years in China?
What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Bags and Luggage in China - Category analysis

HEADLINES

PROSPECTS

Increasing inbound and outbound tourism fuels demand

Affordable luxury brands offering personalisation gain popularity

Innovative marketing to be widely implemented

COMPETITIVE LANDSCAPE

LVMH Fashion (Shanghai) Trading Co Ltd remains the leader

Fragmented category led by international corporations

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 2 Sales of Bags and Luggage by Category: Value 2013-2018
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 5 Sales of Luggage by Type: % Value 2013-2018
Table 6 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 8 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Personal Accessories in China - Industry Overview

EXECUTIVE SUMMARY

Premiumisation contributes to retail value growth

Personalisation appeals to local consumers

Competition intensifies

Internet retailing registers strong value growth while department and specialist stores dominate overall distribution

Steady growth in value sales of personal accessories over the forecast period

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2013-2018
Table 14 Sales of Personal Accessories by Category: Value 2013-2018
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 19 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bags and Luggage in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing inbound and outbound tourism fuels demand

Affordable luxury brands offering personalisation gain popularity

Innovative marketing to be widely implemented

COMPETITIVE LANDSCAPE

LVMH Fashion (Shanghai) Trading Co Ltd remains the leader

Fragmented category led by international corporations

Samples

Overview

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Table of Contents

Bags and Luggage in China - Category analysis

HEADLINES

PROSPECTS

Increasing inbound and outbound tourism fuels demand

Affordable luxury brands offering personalisation gain popularity

Innovative marketing to be widely implemented

COMPETITIVE LANDSCAPE

LVMH Fashion (Shanghai) Trading Co Ltd remains the leader

Fragmented category led by international corporations

CATEGORY DATA

Personal Accessories in China - Industry Overview

EXECUTIVE SUMMARY

Premiumisation contributes to retail value growth

Personalisation appeals to local consumers

Competition intensifies

Internet retailing registers strong value growth while department and specialist stores dominate overall distribution

Steady growth in value sales of personal accessories over the forecast period

MARKET DATA

DEFINITIONS

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