In order to cope with the impact of fast fashion and avoid being substituted, luxury brands have been intentionally promoting the vintage trend and have received a positive response from the market. For instance, the revival of copyrighted monograms helps luxury brands to differentiate themselves and protect them from fast fashion.
With growing consumption by generation Z, in the forecast period brands will be upgrading their brands to target this younger generation, who are more open to gathering information online, more rational about brand names, and less likely to develop brand loyalty. Brands need to create more digital and edgy campaigns to attract this new generation of consumers and develop brand loyalty as early as possible.
Sports brands, including adidas and Puma, are actively seeking opportunities in the area of fashion, whilst MLB launched a monogram shoulder bag to catch the trend, and the model has become the brand’s it-bag. Besides, yoga bags and canvas bags launched by the leading player in yoga accessories, Lululemon, have become daily accessories due to increased awareness of the brand and its more everyday design, with broader usage occasions than just the gym or sports venues.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.See All of Our Definitions
This report originates from Passport, our Bags and Luggage research and analysis database.
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