Bags and Luggage in Switzerland

2020 IMPACT

Lockdown measures including closure of schools and workplaces, and lack of international tourism significantly reduce demand for bags and luggage in Q2 2020

After a sustained period of declining demand for bags and luggage, the category was beginning to show signs of a recovery in 2019. However, the emergence of COVID-19 and subsequent lockdown measures introduced by the government mid-March 2020 resulted in the closure of non-essential businesses, schools and the introduction of strict controls at all of Switzerland’s Schengen borders, drastically reducing tourism opportunities.

Luxury brands continue to lead bags and luggage in 2019 driven by demand from affluent international tourists

Guccio Gucci SpA retained its leadership of the highly fragmented competitive landscape of bags and luggage in 2019, gaining further value share. Gucci has a strong global reputation amongst affluent consumers for offering a range of different designs and bag types under luxury handbags, business bags, the more casual crossbody bags, and luggage.

E-commerce and modern grocery retailers benefit from closure of non-essential specialists during lockdown

With non-essential retailers forced to close due to lockdown measures introduced in response to COVID-19 from mid-March 2020, non-grocery specialist retailers were negatively impacted in Q2, with bags and luggage specialist retailers and apparel and footwear specialist retailers in addition to department stores recording significant declines in both sales and value share. Demand for more practical non-luxury bags through supermarkets and hypermarkets was given a boost as these essential distribution channels were permitted to remain open during lockdown.

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