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Country Report

Bags and Luggage in

Bags and Luggage in Switzerland

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ price-sensitivity constrains value sales

Although the Swiss economy is gradually recovering and unemployment is falling, Swiss consumers remain price-sensitive and cautious when spending. Switzerland is one of the world’s most expensive countries to live in and median disposable income is set to grow only modestly over the forecast period.

Internet retailing continues to develop and grow

Bags and luggage are sold by a large number of retailers at various price points, but all types of brick-and-mortar retailers face increased competition from internet retailing, which has grown rapidly in Switzerland. Internet retailing has benefited from the strong Swiss franc in recent years, which has seen Swiss consumers make greater use of the internet to shop overseas for bargains.

Growing demand for versatile products

Modern Swiss consumers increasingly look for stylish accessories that suit their active lifestyles. For example, backpacks recorded a marginal upturn in retail current value sales in 2018; benefiting from more casual dress codes in workplaces and increased interest in fitness and outdoor activities.

COMPETITIVE LANDSCAPE

Luxury brands benefit from the return of international tourists

In 2017, luxury brands profited from the growth in inbound tourist arrivals, especially affluent visitors from China. The euro also appreciated in 2017 to lose its advantage over the Swiss franc, effectively making Switzerland a desirable shopping destination again.

Swiss consumers’ search for value benefits mid-priced handbags

As local consumers are generally brand-conscious, their search for value benefits mid-priced players, such as luggage brands March and Heys. Meanwhile, affordable luxury handbag brands like LONGCHAMP and Furla maintained or grew their retail value shares in 2017.

Sports brands benefit from the growing popularity of functional and versatile products

As Swiss consumers look for functional, yet stylish and versatile products, such as backpacks, adidas and Nike are increasingly popular brands in bags and luggage. Their well-established brand names, constant product innovation and advertising campaigns make them top-of-mind brands at the time of purchase.

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Bags and Luggage Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Bags and Luggage Market Research Report

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales ofBags and Luggage evolved over the past few years in Switzerland?
What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Bags and Luggage in Switzerland - Category analysis

HEADLINES

PROSPECTS

Consumers’ price-sensitivity constrains value sales

Internet retailing continues to develop and grow

Growing demand for versatile products

COMPETITIVE LANDSCAPE

Luxury brands benefit from the return of international tourists

Swiss consumers’ search for value benefits mid-priced handbags

Sports brands benefit from the growing popularity of functional and versatile products

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 2 Sales of Bags and Luggage by Category: Value 2013-2018
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 5 Sales of Luggage by Type: % Value 2013-2018
Table 6 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 8 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Personal Accessories in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Despite a brighter economic outlook, consumer spending remain cautious

Tourist numbers and spending pick up

Fierce and fragmented competitive landscape

Specialist retailers prevail but online retailing continues to gain ground

Improved performance anticipated over the forecast period

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2013-2018
Table 14 Sales of Personal Accessories by Category: Value 2013-2018
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 19 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bags and Luggage in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ price-sensitivity constrains value sales

Internet retailing continues to develop and grow

Growing demand for versatile products

COMPETITIVE LANDSCAPE

Luxury brands benefit from the return of international tourists

Swiss consumers’ search for value benefits mid-priced handbags

Sports brands benefit from the growing popularity of functional and versatile products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bags and Luggage in Switzerland - Category analysis

HEADLINES

PROSPECTS

Consumers’ price-sensitivity constrains value sales

Internet retailing continues to develop and grow

Growing demand for versatile products

COMPETITIVE LANDSCAPE

Luxury brands benefit from the return of international tourists

Swiss consumers’ search for value benefits mid-priced handbags

Sports brands benefit from the growing popularity of functional and versatile products

CATEGORY DATA

Personal Accessories in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Despite a brighter economic outlook, consumer spending remain cautious

Tourist numbers and spending pick up

Fierce and fragmented competitive landscape

Specialist retailers prevail but online retailing continues to gain ground

Improved performance anticipated over the forecast period

MARKET DATA

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