Retail current value sales of bags and luggage declined by well over a quarter during 2020. COVID-19 lockdown measures introduced by the government mid-March resulted in the closure of non-essential businesses, schools and the introduction of strict controls on the country’s borders, drastically reducing tourism opportunities.
Luggage will be the worst performer in bags and luggage during 2021. Even though the easing of restrictions on travel will boost demand, many local consumers – particularly older ones – are likely to be reluctant to return to their pre-pandemic international travel habits – at least in the short term.
With non-essential retailers forced to close due to lockdown measures introduced in response to COVID-19 from mid-March 2020, non-grocery specialist retailers were negatively impacted, with bags and luggage specialist retailers and apparel and footwear specialist retailers in addition to department stores seeing significant declines in their respective value shares. Demand for more practical non-luxury bags through supermarkets and hypermarkets was given a boost, as these essential distribution channels were permitted to remain open during lockdown.
The rate of growth in retail current value sales of bags and luggage will slow significantly during 2022 and remain moderate for the remainder of the forecast period. Retail current value sales will only exceed their pre-pandemic (2019) peak at the very end of the forecast period.
With many smaller stores and boutiques expected to remain permanently closed after additional lockdowns in 2021, sales of bags and luggage, especially premium and luxury brands will become more concentrated. Online retailing will continue to grow, but not as dynamically as in other categories, as many consumers will still prefer to be able to see and touch bags and luggage prior to purchase.
Sustainability and eco-friendliness are set to grow in importance in bags and luggage, especially among younger consumers, driving sales of such brands as Freitag. Vegan leather, products made from recycled materials or hand crafted Fair Trade items are expected to grow in popularity but remain niches.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.See All of Our Definitions
This report originates from Passport, our Bags and Luggage research and analysis database.
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