Bags and Luggage in Australia

PROSPECTS

Bags and luggage projected to post value growth over the forecast period

Bags and luggage value sales are expected to grow at a CAGR of 3% at constant 2018 prices over the forecast period, with all categories projected to see growth. Growth in the category is being driven by new product innovations featuring functional and compact designs.

Luggage projected to see the strongest growth in value sales over the forecast period

Luggage is projected to see the strongest growth over the forecast period. Growth in the category is supported by the growing accessibility of travel, and consumers’ increased focus on gaining new experiences.

Mid-priced handbags continue to see stronger growth than basic and luxury handbags

Over the forecast period, mid-priced handbags will continue to post stronger volume and value growth than both basic and luxury handbags. Growth in mid-priced handbags is driven partly by fast fashion retailers, such as H&M and Zara.

COMPETITIVE LANDSCAPE

Samsonite Australia Pty Ltd ranks first in bags and luggage

Samsonite Australia Pty Ltd was the leading player in bags and luggage in 2017 in terms of share of value sales. The company operates across most bags and luggage categories through its extensive portfolio, which includes popular brands such as High Sierra, Samsonite, Tumi, Cat, American Tourister and Lipault.

Fast fashion brands continue to expand

The bags and luggage category remains fragmented, with a strong presence of both local and international brands. The category has become even more competitive with the aggressive expansion of fast fashion brands.

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