Bags and Luggage in Australia

PROSPECTS

Growth in handbags outstrips the growth of the overall category

Demand for handbags, especially luxury handbags, is growing rapidly because of the increasing Chinese population in Australia. Unit prices are also increasing due to the growing demand for exotic materials such as crocodile, calf and python leather.

Luggage sees second highest growth after handbags

According to Australian Bureau Statistics (ABS), the number of long-term and short-term residents departing the country has risen steadily over the years, reflecting the trend of increased traveling among Australians. Hence, this has led to increased growth in the demand for luggage.

COMPETITIVE LANDSCAPE

Samsonite Australia Pty Ltd continues to lead luggage

Samsonite took Negin Mirsalehi on board as its new brand ambassador in 2018 to connect with women who aim to travel, explore and discover as part of their everyday lives. In addition, Samsonite has been introducing versions of products year after year, transforming its luggage into lighter and more stylish products to allow consumers to carry their possessions without compromising on style.

New luxury handbag brands entering Australia

Eyeing the growth in demand for luxury handbags in Australia, designers such as French house Balmain and German luggage retailer Rimowa, prominent players in the global bags and luggage industry, are avidly seeking retail space in Australia. In addition, many internationally renowned handbag and luggage brands, such as Valentino and Alexander McQueen, still do not possess bricks-and-mortar spaces in Australia, and are solely operating online or through department stores like David Jones.

Sales and share gains see Gucci Australia Pty Ltd jump up the rankings

Gucci Australia Pty Ltd was able to climb the company rankings by initiating a revival with its new collections and omnichannel strategy, leading to an increase in sales volume. The new collections included its Double G collection, along with the classic Gucci monogram print, which was seen widely on the streets.

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