Bags and Luggage in Spain

PROSPECTS

A greener future

The improved economic situation in Spain in recent years is key to explaining the more promising state of bags and luggage value sales in 2018. The latest estimates published by Euromonitor International and institutions such as the IMF and the OECD predict a recovery of the Spanish economy.

Fashion to shape sales

Traditionally, preferences for bags among Spanish consumers are defined by fashion trends, with the importance of celebrities and models growing in recent years. In addition, bloggers and influencers are also popular, especially among younger Spanish consumers.

Spaniards looking to experience more and spend less

After a difficult review period, with most Spanish consumers being affected by the deep economic crisis and expenditure behaviour being influenced by declining average wages, the recovery of the Spanish economy is resulting in Spanish consumers spending more on experience, rather than accumulating things. Consequently, this trend is helping to boost demand for packs as gifts, with the performance of luggage recovering in 2018 and set to continue to improve over the forecast period.

COMPETITIVE LANDSCAPE

No change in leadership

Inditex continued to lead bags and luggage sales in 2017. Aside from Zara, Inditex also owns the Bershka, Stradivarius, Massimo Dutti, Oysho, Pull & Bear, Lefties and Uterqüe brands.

Growing luxury sales

Following Inditex, LVMH Iberia, Loewe and Gucci were the most popular companies in Spanish bags and luggage. Spanish consumers are not showing much interest in luxury brands, mainly as a result of still tight disposable incomes.

Samsonite continues to lead luggage sales

There were no big surprises in luggage in 2018. Samsonite continues to lead sales and gained share over the previous year, with the company benefiting from its reputation for quality and durability among Spanish consumers and continuous innovation.

Files are delivered directly into your account within a few minutes of purchase.