Bags and Luggage in Spain

PROSPECTS

Consumers value experiences such as travel over shopping

Consolidating the trend seen in 2018, Spaniards are increasingly allocating resources to experiential activities rather than shopping. One of the most popular experiences amongst consumers is travelling.

Political uncertainty in Catalonia hampers growth

The improved economic situation in Spain in recent years explains the better performance of bags and luggage in the last three years of the review period. However, although economic indicators are favourable for the Spanish economy, the unresolved Catalonia problem is deterring consumption in general, including hampering the growth of bags and luggage.

Convenience and fashion shape sales

Traditionally within bags, preferences amongst Spanish consumers were defined by fashion trends, with the importance of celebrities, models and social media influencers growing in recent years. However, both younger and older consumers are increasingly paying attention to comfort as a key characteristic in their purchases.

COMPETITIVE LANDSCAPE

Polarisation leads to different performances for different players

Luxury players and players at the lower-end of the market showed the fastest growth in bags and luggage towards the end of the review period. Many Spaniards are increasingly choosing cheap products for some occasions in order to save money to spend on leisure activities instead.

Local player Inditex dominates, but sees a share decline

Inditex maintained its lead in bags and luggage in value terms in 2018. The company continued to lead thanks to its ability to translate catwalk looks into everyday wear at accessible prices.

Luggage to match different looks

Stylish suitcases have become part of Spaniards’ “travel look”. Therefore, luggage saw the fastest current value growth within bags and luggage in 2019, and players in luggage recorded good performances, especially the leading player Samsonite.

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