Bags and luggage is set to see retail volume and current value growth throughout the forecast period, returning to the pre-pandemic levels of sales in 2023. Pre-COVID-19, inbound tourists were key consumers supporting the growth of bags and luggage in Japan.
While a sluggish performance was observed in 2020, luxury bags and luggage showed strong recovery in 2021, and dynamic momentum has continued in 2022, with luxury brands such Louis Vuitton, Hermès and Gucci leading the category. The strong performance despite COVID-19, the lack of inbound tourists, and unfavourable economic conditions, shows that luxury bags and luggage has strong potential in the market, with sufficient domestic demand to continue driving growth.
Bags and luggage is a highly fragmented category, with many brands available in the Japanese market. In order to stand out from competitors, effective strategies to engage consumers will be important in the forecast period.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.See All of Our Definitions
This report originates from Passport, our Bags and Luggage research and analysis database.
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