In 2021 the bags and luggage category in Romania is showing signs of a rebound after being significantly hampered by the impact of COVID-19 in the previous year. The products that were the worst affected, such as luggage and business bags, are growing again but are a long way off full recovery.
Backpacks is recovering solidly in 2021, after volume sales plummeted by a quarter in 2020. The popularity of these items is the result of increased interest in outdoor sports, which require the acquisition of backpacks to contain beverages, equipment, clothes etc.
Luxury handbags are recovering more rapidly than most other categories in 2021, having recorded a major decline in sales in 2020 as a result of the COVID-19 pandemic, which forced retailers to close their stores and saw tourism to come to an abrupt and damaging halt, hitting luxury brands and retailers. A swifter recovery is being enabled by the consumer base for these items being more financially resilient to the economic downturn triggered by the pandemic.
The pandemic has accelerated the switch to e-commerce. Romanian consumers are not afraid anymore to shop online, and many more now regularly do so compared with before 2020.
There is an increased interest in sustainability in leather goods in Romania. It is expected that in the forecast period more Romanian consumers will look for quality rather than quantity when purchasing bags.
Azad Enterprises recorded an outstanding performance in bags and luggage in 2019, especially in luggage. Its Lamonza brand significantly increased its popularity with the help of massive campaigns, both traditional and digital ones.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Bags and Luggage research and analysis database.
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