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Country Report

Bags and Luggage in

Bags and Luggage in Romania

16 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising incomes drive growth

Key to the growth of bags and luggage in Romania has been the strong growth in consumer incomes with the minimum wage being increased by a further 9% in 2018, following a previous increase of 16% in 2017. As a result, consumers are becoming increasingly aspirational which is reflected in the strong performances of designer brands.

Business bags benefits from rising employment, fashion and low-cost airlines

Employment opportunities are increasing in Romania, with many workers being keen to appear smart and professional. This has resulted in double-digit current value and retail volume growth once again being seen for business bags in 2018.

Affordable fashion is the focus within handbags

Handbags remains the largest category within bags and luggage in Romania, with it accounting for half of all value sales in 2018. It continues to be perceived as a feminine item in Romania, with basic handbags dominating the category.

COMPETITIVE LANDSCAPE

Lamonza on the rise

Local company Azad Enterprises Srl retained the lead in bags and luggage in 2017 thanks largely to the strong performance of its Lamonza brand, which recorded double-digit current value growth. This brand is notably proving successful in cross body bags, duffle bags, other small bags and luggage.

Affordable handbags on the rise as demand for luxury handbags wanes

Within handbags luxury brand Louis Vuitton retained the lead in 2017, although it continued to lose share, as did other leading luxury brands such as Gucci and Burberry. However, new player Michael Kors did record dynamic growth in 2017, with its range of luxury handbags attracting interest among fashion-conscious consumers.

Counterfeits remain an obstacle

Counterfeits continue to hinder sales of bags and luggage, with these widely available via informal retailing channels. Romania continues to have a strong informal economy and counterfeits are available across a wide range of product areas, including bags and luggage.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales ofBags and Luggage evolved over the past few years in Romania?
What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Bags and Luggage in Romania - Category analysis

HEADLINES

PROSPECTS

Rising incomes drive growth

Business bags benefits from rising employment, fashion and low-cost airlines

Affordable fashion is the focus within handbags

COMPETITIVE LANDSCAPE

Lamonza on the rise

Affordable handbags on the rise as demand for luxury handbags wanes

Counterfeits remain an obstacle

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 2 Sales of Bags and Luggage by Category: Value 2013-2018
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 5 Sales of Luggage by Type: % Value 2013-2018
Table 6 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 8 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Personal Accessories in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement supports growth

Fast fashion influencing personal accessories

Tough competitive environment in changing retail landscape

Leisure and personal goods specialist retailers on the rise

Growth to slow in the face of a declining population and falling prices

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2013-2018
Table 14 Sales of Personal Accessories by Category: Value 2013-2018
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 19 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Bags and Luggage in Romania

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Executive Summary

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PROSPECTS

Rising incomes drive growth

Business bags benefits from rising employment, fashion and low-cost airlines

Affordable fashion is the focus within handbags

COMPETITIVE LANDSCAPE

Lamonza on the rise

Affordable handbags on the rise as demand for luxury handbags wanes

Counterfeits remain an obstacle

Samples

Overview

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Table of Contents

Bags and Luggage in Romania - Category analysis

HEADLINES

PROSPECTS

Rising incomes drive growth

Business bags benefits from rising employment, fashion and low-cost airlines

Affordable fashion is the focus within handbags

COMPETITIVE LANDSCAPE

Lamonza on the rise

Affordable handbags on the rise as demand for luxury handbags wanes

Counterfeits remain an obstacle

CATEGORY DATA

Personal Accessories in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement supports growth

Fast fashion influencing personal accessories

Tough competitive environment in changing retail landscape

Leisure and personal goods specialist retailers on the rise

Growth to slow in the face of a declining population and falling prices

MARKET DATA

DEFINITIONS

SOURCES

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