Bags and luggage is continuing to be affected by COVID-19 in 2021 due to reduced consumer spending confidence and less opportunity to travel. The Taiwan government did not impose strict lockdown restrictions such as those seen in other territories, and businesses stayed open.
The pandemic has led to increased time spent at home, including remote working and reduced socialising. This has limited the demand for bags and luggage, which are typically required to carry items when outside the home.
Backpacks are getting more and more popular, driven by the category’s functionality and the lightweight fabric designs available. There is a growing trend of casual wear and sportswear in Taiwan and consumers are increasingly choosing comfort and convenience in their daily lives.
One of the categories that will be most dependent on the COVID-19 pandemic in the forecast period is luggage. The category is set to have double digit growth in the next two years, but this is largely since luggage saw the most dramatic declines in 2020 and therefore has the greatest number of sales to recover.
Environmentally friendly leather is set to become progressively more popular as consumers start to purchase bags and luggage with social responsibility and sustainability in mind. In addition, the development of materials that are cheaper and lighter than leather allows consumers to purchase such bags and luggage products at limited expense.
Another popular trend noted in Taiwan is for mini-bags and crossbody bags, as demonstrated by the innovations in these categories. Small handbags and shoulder bags are also still in trend in Taiwan, because Taiwanese consumers are strongly influenced by fast-fashion and these styles of bags lend themselves well to such changing trends.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Bags and Luggage research and analysis database.
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