Bags and Luggage in Poland

PROSPECTS

Another year of growth thanks to a healthy economy

The Polish economy maintained a dynamic growth rate, resulting in steadily growing wages and record low unemployment. Consumption is the engine of this growth, with society aspiring to have better-quality products.

Non-leather products and luggage see significant growth

Bags and luggage has been seeing a decline in demand for leather products for several years. This was due to the fact that the growing ecological trend and the protection of animal rights are becoming increasingly important when consumers are choosing products.

COMPETITIVE LANDSCAPE

Wittchen SA continues to lead bags and luggage

Local producers have a very strong position in bags and luggage, competing effectively with international brands. The proof of this is that the Polish company Wittchen SA is the leader, while LPP SA, another local player, is second.

Distribution still dominated by store-based retailing, but online sales are growing

Bricks-and-mortar stores continue to dominate distribution of bags and luggage. Some producers who base their sales on a chain of boutiques in shopping centres have been negatively affected by the expansion of the Sunday trade ban from two to three Sundays a month.

Promotions have become a great lure to attract consumer attention

There is visibly strong demand for the products of well-known brands, but particularly so when they are available at attractive prices. Customers are looking for products that will satisfy their need for prestige, but they prefer to purchase them at discounted prices or during periodic promotions.

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