Bags and Luggage in Poland

PROSPECTS

Rising disposable incomes and fashion trends drive sales

Polish consumers have rising disposable incomes, and their ability to purchase various goods is constantly growing. The average earnings according to GUS (Central Statistical Office in Poland) are getting closer to PLN5,000 (gross), and the unemployment rate is the lowest since economic transformation.

Luggage continues to see the fastest growth

Poles are travelling more and more, which is driving demand for luggage. Two main types of customers can be identified – tourists going on holiday (domestic and international) and emigrants temporarily or permanently residing abroad.

The prospects for bags and luggage are positive

The future looks bright for bags and luggage. Macroeconomic forecasts for Poland are optimistic, and society’s economic aspirations remain unsatisfied.

COMPETITIVE LANDSCAPE

Wittchen holds the lead

Wittchen remained the leader in bags and luggage in 2017, and increased its value share. In second place was LPP and third was adidas Poland.

Domestic players hold a strong position in bags and luggage

Despite the presence of major international players, domestic producers still hold a strong position and effectively compete with foreign companies in bags and luggage. In Poland the category is very fragmented.

Omnichannel is a major distribution trend

All major producers are focusing on omnichannel distribution. From the customer’s point of view, shopping should be convenient, fast and (thanks to mobile technologies) possible to implement anywhere and at any time.

Files are delivered directly into your account within a few minutes of purchase.