Key competitive strategies in 2022 cover a range of marketing activities including discounting. This will continue to be important moving into the forecast period, and in particular for non-luxury brands.
Sustainability gives a key opportunity for bags and luggage players to further develop over the forecast period, with an increasing number of brands focusing on the eco credentials of their products through effective marketing. Visible environmental responsibility resonates especially with younger Malaysian consumers and millennials.
Department stores will continue to dominate sales of bags and luggage over the forecast period, with many consumers preferring to physically inspect goods, particularly high-end or bulky luggage, prior to purchase. Malaysian consumers tend to enjoy the personal attention of sales assistants.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.See All of Our Definitions
This report originates from Passport, our Bags and Luggage research and analysis database.
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