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Country Report

Bags and Luggage in

Bags and Luggage in Brazil

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 pandemic strongly impacts bags and luggage after years of positive growth

Even during the recent economic difficulties, bags and luggage had managed to continue recording positive current value growth year on year. Non-luxury handbags is the biggest category in terms of value sales and the one with the most dynamic launches of new collections, since major manufacturers operate according to the fast fashion business model.

Luxury brands moving out of the reach of consumers with lower purchasing power

The economic impact of the COVID-19 pandemic is expected to result in lower average incomes and an increase in the percentage of the population of financially vulnerable consumers, thus putting the affordability of discretionary purchases further out of many people’s reach. Even for some higher-income consumers the less formal dress codes in Brazil will be dissuading them from purchasing expensive items.

Arezzo leads with a broad portfolio of brands and offers for different targets

The leading player in bags has been adapting its operations, investing in the digitalisation of its salesforce and creating a dynamic remote training channel for its franchisees and employees. E-commerce, which was already important for the company before the pandemic, has been providing a structure for the company to meet the increased demand through this channel during the quarantines and closures.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How have sales ofBags and Luggage evolved over the past few years in Brazil?
What’s the potential of Bags and Luggage sales via the internet?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Bags and Luggage market research database.

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Bags and Luggage in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic strongly impacts bags and luggage after years of positive growth

Luxury brands moving out of the reach of consumers with lower purchasing power

Arezzo leads with a broad portfolio of brands and offers for different targets

RECOVERY AND OPPORTUNITIES

Backpacks is less impacted thanks to its peak season predating the pandemic’s arrival

Licensing remains a powerful tool in children’s products, especially backpacks

Postponed or cancelled trips severely impact luggage sales performance

CATEGORY DATA

Table 1 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 2 Sales of Bags and Luggage by Category: Value 2015-2020
Table 3 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 4 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 5 Sales of Luggage by Type: % Value 2015-2020
Table 6 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 7 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 8 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 9 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 10 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 11 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 13 Sales of Personal Accessories by Category: Volume 2015-2020
Table 14 Sales of Personal Accessories by Category: Value 2015-2020
Table 15 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 16 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 18 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 19 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 20 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 21 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 22 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Bags and Luggage in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 pandemic strongly impacts bags and luggage after years of positive growth

Luxury brands moving out of the reach of consumers with lower purchasing power

Arezzo leads with a broad portfolio of brands and offers for different targets

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bags and Luggage in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic strongly impacts bags and luggage after years of positive growth

Luxury brands moving out of the reach of consumers with lower purchasing power

Arezzo leads with a broad portfolio of brands and offers for different targets

RECOVERY AND OPPORTUNITIES

Backpacks is less impacted thanks to its peak season predating the pandemic’s arrival

Licensing remains a powerful tool in children’s products, especially backpacks

Postponed or cancelled trips severely impact luggage sales performance

CATEGORY DATA

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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