Following the crisis in Brazil in 2015-2016, there had been hope of an ongoing recovery in the economy and consumption. These hopes were dashed by the outbreak of COVID-19 in Brazil in 2020, which led to the deterioration of an already vulnerable situation.
The COVID-19 pandemic has led to an increase in the inequalities within Brazilian society which has generated polarisation in terms of the consumption of bags and luggage. The upper-middle-class has largely retained a somewhat steady work situation, with consumers working remotely from home and accumulating savings (due to less expenditure on restaurants, trips, and entertainment).
Employers have been increasingly employing less rigid dress codes in the workplace and this has been influencing consumption behaviour. However, with the COVID-19 pandemic and home seclusion this has elevated the casual lifestyle with a reduced focus on formal attire.
Uncertainty over the timeframe for containing COVID-19 has made it hard to project the future of bags and luggage in Brazil. Nevertheless, despite the uncertainty, the main players are focusing on producing items that meet with the new needs of consumers, who are now generally less guided by strict routines.
According to national statistics, approximately 13% of the Brazilian workforce had the opportunity to work from home during the quarantine periods, significantly expanding the remote working culture in Brazil. With such a development it is expected that a significant section of the workforce will continue to spend more time working remotely over the forecast period, even once COVID-19 is contained.
Even with the delay in providing universal access to broadband internet, there is still expected to be an ongoing shift towards e-commerce within bags and luggage over the forecast period. COVID-19 restrictions have fuelled the rise of e-commerce and have made it almost essential that all players improve their digital interfaces.
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Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.See All of Our Definitions
This report originates from Passport, our Bags and Luggage research and analysis database.
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