Following the crisis in Brazil in 2015-2016, there had been hope of an ongoing recovery in the economy and consumption. These hopes were dashed by the outbreak of COVID-19 in Brazil in 2020, which led to the deterioration of an already vulnerable situation.
The COVID-19 pandemic has led to an increase in the inequalities within Brazilian society which has generated polarisation in terms of the consumption of bags and luggage. The upper-middle-class has largely retained a somewhat steady work situation, with consumers working remotely from home and accumulating savings (due to less expenditure on restaurants, trips, and entertainment).
Employers have been increasingly employing less rigid dress codes in the workplace and this has been influencing consumption behaviour. However, with the COVID-19 pandemic and home seclusion this has elevated the casual lifestyle with a reduced focus on formal attire.
Uncertainty over the timeframe for containing COVID-19 has made it hard to project the future of bags and luggage in Brazil. Nevertheless, despite the uncertainty, the main players are focusing on producing items that meet with the new needs of consumers, who are now generally less guided by strict routines.
According to national statistics, approximately 13% of the Brazilian workforce had the opportunity to work from home during the quarantine periods, significantly expanding the remote working culture in Brazil. With such a development it is expected that a significant section of the workforce will continue to spend more time working remotely over the forecast period, even once COVID-19 is contained.
Even with the delay in providing universal access to broadband internet, there is still expected to be an ongoing shift towards e-commerce within bags and luggage over the forecast period. COVID-19 restrictions have fuelled the rise of e-commerce and have made it almost essential that all players improve their digital interfaces.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Bags and Luggage research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page