Bags and Luggage in Thailand

PROSPECTS

High-street fashion and demand for travel bags shape category movement

Bags and luggage is set to record a healthy performance in 2018; the key factors behind this positive performance are likely to be demand for travel brands and high-street fashion trends. Being among many tourists’ favourite destinations, Thailand welcomed increasing numbers of inbound tourists with double-digit growth revealed by the Ministry of Tourism and Sports in 2016.

Environmentally-friendly bags gain more presence

Consumers tend to be more mindful about environmental concerns. Even though a shift towards environmentally-friendly bags is unlikely to be obvious, greater adoption of fabric bags among Thai consumers is likely.

COMPETITIVE LANDSCAPE

LVMH Moet Hennessy Louis Vuitton SA maintains lead

By managing a wide range of brands, LVMH Moet Hennessy Louis Vuitton SA managed to retain its leading position in bags and luggage due to the popularity of brands like Louis Vuitton, Fendi, Loewe, Céline etc. Especially under Louis Vuitton, the company performed well, posting strong growth partly due to welcoming its Louis Vuitton collaboration with Supreme in a response to the ongoing street-style fashion trend.

Samsonite (Thailand) Co Ltd benefits from travel boom

Thanks to affordable airfares and accommodation, local tourism blossomed over the review period with an overwhelming number of tourists witnessed both inbound and outbound. This led directly to strong demand for bags and luggage and Samsonite (Thailand) Co Ltd caught the trend.

Minor International PCL achieves double-digit growth for Charles & Keith

Charles & Keith became popular among local consumers and tourists thanks to its fashionable design and wide product range available at accessible price points. There was an increasing number of Charles & Keith stores to reach 34 outlets nationwide.

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