Having expanded at a double-digit rate for most of the review period, retail current value sales of bags and luggage declined sharply during 2020, and they will continue to fall in 2021 – albeit at a more moderate pace. COVID-19 led to a sharp decline in international tourist arrivals during 2020, and it is set to remain subdued during 2021.
An additional threat to retail current value sales of bags and luggage comes from forfeit goods, which are rife in Indonesia. Forfeit goods target international brands.
Founded by French couple Bruno Hasson and Sophie Martin, who moved to Indonesia in 1995, Sophie Martin Indonesia PT continued to lead the fragmented category of bags and luggage in 2020. Its Sophie Paris brand having a larger retail value share than its two closest rivals – Louis Vuitton from Luvitasindo PT and Gucci from Kering SA – combined.
Retail current value sales of bags and luggage will begin to expand again during 2022, with their rate of growth accelerating steadily over the remainder of the forecast period. The main drivers of this recovery will be a post-pandemic economic rebound and a revival in travel, both international and domestic, as more people are vaccinated against COVID-19, both in Indonesia and globally.
Demand for foldable bags is expected to grow during the forecast period due to rising concern about plastic pollution. This is of particularly concern to local consumers because Indonesia is an archipelago with the second-longest coastline in the world.
It has been noted that consumers typically prefer to purchase bags and luggage in physical stores, as such items tend to be expensive and people like to examine them close up to check they are suitable for their needs and of high quality. However, Sophie Martin Indonesia PT in particular has demonstrated that Indonesian consumers are receptive to e-commerce in bags and luggage – at least for brands with an established reputation for quality.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Bags and Luggage research and analysis database.
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