Bags and luggage were hard hit by the first year of the pandemic, seeing a steep decline as consumers spent less time travelling, commuting, and socialising outside the home. As Dutch women often treat shopping as a leisure activity and enjoy perusing stores for inspiration, the extensive store closures contributed to a reduction in impulse purchases.
Over the review period, bags were increasingly seen as a fashion accessory with retailers and manufacturers inducing consumers to purchase more products. However, during the pandemic, practicality took over with business bags faring well under the changes in working and leisure habits.
In bags and luggage, Dutch consumers often look for quality and design, but are also not willing to pay an excessive price for the product, especially after the economic damage experienced during the pandemic. As such, smaller domestic manufacturers will perform well by offering quality products at reasonable prices.
Sales of bags and luggage will continue to suffer from the lingering effects of COVID-19 across the forecast period, with economic instability and changes in consumer habits and mobility hampering category growth. Nevertheless, bags and luggage is set to continue growing in 2022 and beyond, with increases for all categories, although sales are not expected to return to pre-COVID-19 levels until 2025.
Luggage is expected to be the most negatively affected product over the forecast period, as international travel will be one of the last activities to resume during the pandemic. Travel restrictions will likely remain, limiting travel to affected countries, impacting demand for luggage.
Over the forecast period, e-commerce is expected to become a more significant distribution channel as consumers who were not used to purchasing online pre-pandemic increasingly turn to this channel. Many were forced to shop online more during the pandemic, due to store closures, and will continue to do so out of habit.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Bags and Luggage research and analysis database.
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