Chicago
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Carl is Global Insight Manager: Food, Snacks. He oversees research on snacks and analysis in 100 national markets worldwide with more than a decade of experience in the food and beverage industry in various capacities.
Carl provides thought leadership and advises clients on how key trends in snacks and changing consumer behaviour will impact business operations. He specialises in trend discovery, innovation and snack product development. Carl has worked in the food space for more than a decade. Prior to his career at Euromonitor, Carl was a food formulation scientist working on enzyme processing aids, snack bars, and processed pasteurised cheese products. He has supported clients in nutrition labelling, formula design, and go-to market strategy.
Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
Amid turbulent tariffs, rising producer costs (eg cocoa commodity price) and dynamic consumer habit shifts, the snacks industry continues to realise the upside to value growth resulting in USD679 billion retail sales in 2024. Euromonitor’s research has identified five key trends critical to industry strategy set to shape snacks in the years ahead.
This year’s Sweet and Snacks Expo in the US, hosted by the National Confectioners Association, showcased the industry’s enhanced innovation capabilities and refocus on providing value to the consumer. Sensorially stimulating formats, bold and beloved flavours, and purpose-driven dialogue were major takeaways from the show.
From Easter eggs in the UK and Germany to refined gifting boxes in France and Switzerland, Europe continues to dominate the seasonal chocolate industry.
Driven by factors such as shifting economic power and changing consumer values, the industry is poised for further growth despite challenges from legislative uncertainties and consumer price sensitivity.