In line with global trends, the Vietnamese are increasing their awareness of healthier lifestyles and becoming smarter consumers. Using products from natural sources is now extremely common in Vietnam, seen across home care categories in products for sensitive skin or with gentle care for babies, for example.
Big global companies such as Unilever and Procter & Gamble hold leading positions across many different home care categories in Vietnam. With their large shares and financial power, they have the capacity to increase their sales volume through innovative changes to their packaging sizes or types to attract consumer attention.
E-commerce continues to record strong growth in Vietnam, with home care purchases via internet retailing also increasing significantly. Well-known platforms such as Lazada, Tiki, Shopee and Sendo are noticeably running a greater number of promotional activities in laundry care, dishwashing, air care, toilet care and surface care.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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