Home Care Packaging in France

PROSPECTS

Evolving consumer demand to place limits on home care packaging growth potential

More than ever, ingredients labelled as natural and easy access to more socially responsible DIY solutions are key factors influencing the consumer decision-making process. Manufacturers across fmcg industries are rushing to deliver product lines which will meet consumer demand for traditional style products which appear to be more wholesome, both in terms of the image presented and the ingredients listed.

The shift towards concentrated formats set to continue suppressing growth

Reduced pack sizes continue trending over the forecast period as trade experts illuminate the call for the further concentration and compaction set forth in legislative guidelines for home care in France. Continuing from previous years, these ever-expanding guidelines are expected to lead to further reductions in pack sizes and in the density of packaging materials used, which indicates an evident decline in total home care packaging unit volume sales.

Demand for greener home care packaging formats set to continue rising

Refill packs, concentrated alternatives, thinner plastic pouches and formats made from recyclable materials will continue to rise in home care packaging over the forecast period, as French households rapidly adopt more eco-conscious and sustainable consumption patterns. Consequently, this has encouraged the development of symbiotic packaging solutions.

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