While the economy is returning to stronger growth, refill packs continue to thrive in major categories. A growing number of brands offer refill packs that can be used to refill and reuse the original bottle.
Home care companies are increasingly communicating their environmentally-friendly business practices via internet sites but only a few environmentally-friendly packaging innovations were observed during the review period. Most manufacturers believe that Colombians are not willing to pay for a premium for such packaging, even though their concerns regarding sustainability are growing.
Discounters are causing a revolution in home care. Traditional brands are being forced to take action to compete against private label products from hard discounters such as D1, Ara and Justo y Bueno, which offer good value for money, with low prices and a satisfactory cleaning performance.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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