The COVID-19 pandemic resulted in an improvement in the overall packaging unit volumes used for home care in 2020, after having been in decline in the two years immediately prior to the pandemic. Home care packaging also recorded marginally positive growth in 2021, although this represented a slowdown on 2020.
Demand for toilet care remained strong in 2021, helped by continued heightened hygiene awareness among local consumers. This was helping to drive the usage of HDPE bottles, as it is the only pack type applied in toilet liquids/foam.
The closure of store-based retailing due to the mandated COVID-19 protocols increased sales via the e-commerce channel in China in 2020. This shift towards e-commerce shopping was not only supported by the closure of stores but also by concerns about viral transmission through social contact in physical stores.
COVID-19 has increased consumer awareness of hygiene and, as a result, antibacterial solutions are becoming more popular in a variety of home care categories, such as laundry care, dishwashing and surface care. This will result in continued healthy demand for such products, bolstering usage of packaging unit volumes of key pack types like HDPE bottles in surface care, dishwashing or laundry care, which will be increasing over the forecast period.
Since the COVID-19 pandemic lockdown began, numerous collaborations have taken place among organisations in order to provide society with innovative solutions. One of these has seen Dow agree a strategic three-way Memorandum of Understanding with Liby, a leading Chinese laundry care brand, and LOVERE, an internet environmental tech business.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care Packaging research and analysis database.
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