PET bottles is gaining traction in primary retail filled volume in Chinese home care, recording healthy growth in categories such as hand dishwashing and surface care (floor cleaners etc). This is being driven by the premiumisation trend being seen in home care.
Pack size is becoming increasingly big in powder detergents, liquid detergents, home disinfectants etc. This is due to a lower price tag (per litre/kg), promotional campaigns, the rising penetration of e-commerce and improvements in last-mile logistics.
Within liquid detergents in laundry care, even though HDPE bottles is still the dominant pack type, the plastic pouch is on the rise due to its convenience and the growing use of refill packs. The proportion of plastic screw closures is also growing as this design enables consumers to refill their detergent bottles more efficiently without spillage.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Home Care Packaging research and analysis database.
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