There is a concerted effort from both manufacturers and key suppliers such as Amcor-Bemis to increase the use of PET and flexible plastic in the largest categories in volume terms within home care, such as powder detergents. This trend is logistics-driven and is efficiently reducing operational costs.
Recyclability is gradually being addressed by manufacturers with the offer of a widening range of sizes and positioning types, as an attempt to offer more environmentally-friendly packaging. Led mainly by multinationals such as Unilever and Procter & Gamble, recycled plastic bottles using PCR (post-consumer resin) are gradually expanding their presence across home care categories.
2019 proved remarkable in terms of the volume of innovations launched in Brazilian home care, with innovation encouraged by a return to more vigorous consumption after the timid economic recovery in 2017 and 2018. A number of small-batch start-ups are notably disrupting home care, often with a focus on sustainable formulas and packaging formats.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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