Consumer demands are very diverse, and, as a consequence, brand owners have been coming up with various pack sizes to address both impulse consumption and rarer and bulkier purchases. For example, liquid fabric softener Lenor was made available in 5,000ml HDPE bottles in 2019, its largest pack size to date.
Refill packs are expected to continue emerging as a more affordable and eco-friendly alternative to HDPE and PET bottles. This will be seen in particular in products such as liquid fabric softeners or hand dishwashing.
With new home care products emerging, certain pack types are registering solid growth. Consumers have been rapidly migrating towards liquid detergents and liquid tablet detergents, to the detriment of compact powder detergents.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Home Care Packaging research and analysis database.
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