In 2025, total home care packaging retail volumes in the Netherlands edged up by less than 1% to 391 million units, as a mature, sustainability-conscious market balanced modest gains in dishwashing and surface care against declining paper-based and metal packaging. Rigid plastic, led by PET and HDPE bottles, remained dominant, while glass was the fastest-growing pack type group and flexible packaging advanced on refill pouches. Sustainability defined the year: the EU's Packaging and Packaging Wa
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care Packaging in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care Packaging in Netherlands?
- Which are the major pack types and how are they performing in Netherlands?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Netherlands?
- Where is future growth expected to be most significant?
Home Care Packaging in the Netherlands
Key Data Insights
Netherlands home care packaging holds broadly steady in 2025 as recycled content, refill pouches and the EU PPWR reshape the mix
Rigid plastic dominates a mature market as PET and HDPE bottles anchor laundry, dishwashing and surface care
Glass and flexible formats grow fastest as premium air care and refill pouches gain ground
The EU PPWR moves the recyclability and recycled-content agenda to centre stage
Flat-to-modest growth to 2030 as concentration, tablets and refills temper volumes
Recycled content, mono-material trigger sprays and refill systems define the priority opportunities
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care Packaging
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care Packaging research and analysis database.
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