As some categories are moving towards smaller and more compact sizes, utilising better formulae with increasing concentration, other categories are instead moving towards bigger sized packages. In an effort to save both time and money, consumers are tending to gravitate towards buying certain products in bigger sizes.
As consumers are growing more concerned about sustainability in the products they buy, this is translating into the packaging of the item being purchased as well. A lot of brands are offering a more environmentally friendly option, where the product is often marked with an eco-label and the packaging also has an emphasis on sustainability.
Recycling is a big part of the consumption behaviour of Swedish consumers, as people in general are very good at sorting waste, depending on the materials, with it subsequently being recycled and reused in different ways. Furthermore, as PET packaging is growing in most home care categories, the need to and benefit of recycling packaging is only increasing.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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