With the stabilisation of the economic situation in Ukraine, consumers started looking more for medium-sized or even small packaging instead of looking to make savings by buying big packs. Mid-size packs are more convenient for usage, storage and transportation, but they are still almost as cost-efficient as big packs.
Home care that is sold by the unit is undergoing changes in its packaging. To complicate product comparisons, manufacturers often make a huge variety of pack sizes in some areas of the market.
Regardless of their higher cost compared to their PET counterparts, HDPE bottles continue to enjoy much greater sales than PET bottles as well as a more dynamic performance. This is being helped by the economic recovery, with consumers becoming less price sensitive and paying more attention to the pack quality and design.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Home Care Packaging research and analysis database.
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