Home Care Packaging in Italy

April 2023

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Overview:

Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Care Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care Packaging in Italy report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Home Care Packaging in Italy?
Which are the major pack types and how are they performing in Italy?
Have there been any packaging legislative changes in the past 12 months?
How are consumption trends impacting the packaging landscape?
What are the key trends and latest product developments in packaging?
How important are sustainability and recycling to consumers in Italy?
Where is future growth expected to be most significant?

Download Table of Contents

Home Care Packaging in Italy - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Eco-friendly packaging gains further momentum in detergents in 2022

Italian brands design unconventional packaging with innovative reusability

Smaller pack sizes gaining momentum in home care in Italy in 2022

PROSPECTS AND OPPORTUNITIES

Plastic pouches expected to continue gaining share in dishwashing

Sustainability becoming ever more important in home care packaging

Home Care Packaging in Italy - Company Profiles

Packaging Industry in Italy - Industry Overview

EXECUTIVE SUMMARY

Packaging in 2022: The big picture

2022 key trends

Brands focus on folding cartons as they are flexible and recyclable

Consumers tend to prefer smaller pack sizes for their convenience

Zai Urban launches wine in metal beverage cans to cater to consumer demands

Durability is one of the main reasons why PET bottles are used by BPC brands

Brands are focusing on HDPE bottles as they are biodegradable and recyclable

PACKAGING LEGISLATION

New regulation regrading labelling requirements is set to influence wine producers

RECYCLING AND THE ENVIRONMENT

Leading brands are investing in recyclable packaging to align with the sustainability trend

The following categories and subcategories are included:

Home Care Packaging

- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
Bleach
- - Automatic Dishwashing Liquids
  - Automatic Dishwashing Powders
  - Automatic Dishwashing Tablets
  - Dishwashing Additives
- Hand Dishwashing
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
- Carpet Cleaners
- - Dryer Sheets
  - Liquid Fabric Softeners
- Laundry Aids
- - - Powder Detergents
    - - Compact Powder Tablet Detergents
      - Liquid Tablet Detergents
    - Liquid Detergents
  - Other Detergents
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
- - Cleaning Solution
  - Starter Kits/Sweepers/Sticks (Excluding Wipes)
  - Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
- In-Cistern Devices
- - Rim Blocks
  - Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam

Home Care Packaging

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care Packaging research and analysis database.

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