In 2018, a shift towards concentrated home care products continued to be seen in Australia. Product categories such as liquid laundry detergents, tablet laundry detergents, automatic dishwashing liquids and automatic dishwashing tablets continued to perform, well owing to their concentrated formulas and clear packaging.
Consumer interest in sustainable packaging solutions continues to increase in Australia. Some brand manufacturers, such as Unilever Australia Ltd, Nature’s Organics Pty Ltd and Aware Environmental Ltd, are developing more green packaging solutions by replacing traditional raw materials with recycled and biodegradable product content and packaging.
Another key trend in packaging is transparent product labelling. Australians are increasingly aware of the different product ingredients and contents they want to avoid.
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Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.