Executive Summary

Feb 2019
PROSPECTS
Consumers seek large pack sizes, despite industry move towards concentrated formulas

In 2018, a shift towards concentrated home care products continued to be seen in Australia. Product categories such as liquid laundry detergents, tablet laundry detergents, automatic dishwashing liquids and automatic dishwashing tablets continued to perform, well owing to their concentrated formulas and clear packaging.

Sustainable product packaging continues to be an emerging trend in Australia

Consumer interest in sustainable packaging solutions continues to increase in Australia. Some brand manufacturers, such as Unilever Australia Ltd, Nature’s Organics Pty Ltd and Aware Environmental Ltd, are developing more green packaging solutions by replacing traditional raw materials with recycled and biodegradable product content and packaging.

Content transparency expected in product labelling

Another key trend in packaging is transparent product labelling. Australians are increasingly aware of the different product ingredients and contents they want to avoid.

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Home Care Packaging in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care Packaging industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Care Packaging in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major food pack types and how are they performing in Australia?
  • How are consumption trends impacting the food packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Home Care Packaging in Australia - Category analysis

HEADLINES

PROSPECTS

Consumers seek large pack sizes, despite industry move towards concentrated formulas
Sustainable product packaging continues to be an emerging trend in Australia
Content transparency expected in product labelling

Home Care Packaging in Australia - Company Profiles

Packaging Industry in Australia - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns and convenience remain the main influences on packaging
Convenience remains at crux of packaging innovation
Environmental consciousness increases
Metal beverage cans seeing strong growth in wine
Bigger pack sizes growing in demand due to value for money in beauty and personal care
Consumers seek large pack sizes in home care, despite industry move towards concentrated formulas

PACKAGING LEGISLATION

Changes to country of origin labelling set to affect all imported products
Declaration of alcohol by volume remains a requirement for all alcoholic drinks
Australian Packaging Covenant 2017-2022 strategic plan update

RECYCLING AND THE ENVIRONMENT

Coles introduces recycled and renewable PET plastic trays, heightening the conversation about sustainability
Recyclable packaging trending, with Australians preferring products in eco-friendly packaging
Sustainable product packaging continues to be an emerging trend in Australia

PACKAGING DESIGN AND LABELLING

On pack communication needs to be clearer
Labelling vital to emphasising premiumisation
Packaging innovation vital for product differentiation in beauty and personal care

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