As Australians become more environmentally aware, not only regarding the actual product but throughout the entire supply chain, including packaging, brands are taking a more environmentally friendly approach. Brands are faced with the challenge of finding ecological and plastic-free packaging alternatives to current materials.
Due to the high level of competition, manufacturers are paying greater attention not only to the actual products but also their packaging. As packaging is becoming part of the product buying decision, it is more frequently featured in promotional campaigns.
Consumers tend to trust packaging that displays only the necessary information, with the product ingredients clearly displayed. In order to build trust, brands need to respond to consumer demand for a more straightforward approach.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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