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Learn moreApr 2020
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Due to difficult economic backdrop in Turkey, the purchasing habits of consumers are showing some major changes. For example, home care products in larger packs gained notable volume share in 2019, particularly in categories such as powder detergents, bathroom cleaners and kitchen cleaners.
Over the course of the review period, unit volumes of rigid plastic packaging in home care gradually rose, largely as a consequence of the fact that it was widely preferred in emerging home care categories, such as liquid fabric softeners or kitchen, bathroom and multipurpose cleaners. Despite the fact that there have been numerous new product developments in laundry care in plastic pouches, such as Unilever’s liquid fabric softeners and liquid detergents sold under its Yumos and Omo brands, it is predicted that rigid plastic will continue to see increasing use in Turkey.
Increasing number of companies preferred shrink sleeve labelling, which enables the covering of the entire surface of the product with graphical design and thus provides more space for brand communication, over the course of the review period. As shrink sleeve is mainly used on rigid plastic packaging with PET, which is gaining share within home care packaging, it is expected that the use of shrink sleeve will continue to rise in the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Care Packaging in Turkey market research report includes:
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.