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Country Report

Home Care Packaging in

Home Care Packaging in Turkey

8 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience trend fuelling demand for smaller pack formats in home care

Growing demand for convenience due to urbanisation is forcing home care manufacturers to come up with more practical packaging solutions, with companies increasingly launching home care products with denser formulas and in smaller formats, especially in laundry detergents, liquid fabric softeners and bleach. By the end of 2017, the constant rise in volume sales of concentrated liquid fabric softeners and bleach remained the most significant driver of unit volume growth of small packs, with healthy growth being posted in liquid detergents, where volume sales of small packs are strongest and major players regularly offer small trial packs in order to boost household penetration.

Growing demand for biodegradable packaging

Along with the gradual increase in the urban population and overall income levels, consumer sophistication increased rapidly in Turkey over the review period. This phenomenon is helping to create a new type of urban consumer who not only prioritises price and functionality, but is also health and environmentally conscious.

Shrink sleeve labelling to remain popular among manufacturers

The swift change in consumer priorities has not only impacted packaging demand trends, but also the types of packaging design seen in home care in Turkey. Thanks to its ability to cover the entire packaging surface, the use of shrink sleeve labelling grew rapidly in home care over the review period.

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Home Care Packaging Market Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Care Packaging in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Turkey?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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