Home Care Packaging

Market research on the home care packaging industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.
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Country Report

Country Report

Home Care Packaging in India

Jul 2020

Flexible packaging is used across multiple home care categories but the use of flexible plastic and paper in packaging of laundry care products such as powder detergent and bar detergent is the biggest contributor to this proportion. Insecticides and...

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Home Care Packaging in the US

Jul 2020

Across most industries in the US, e-commerce has taken off. Home care is no different. With increased interest in buying home care products online comes unique challenges surrounding packaging and shipping. For example, liquid laundry detergents are ...

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Home Care Packaging in Romania

Apr 2020

Consumer demands are very diverse, and, as a consequence, brand owners have been coming up with various pack sizes to address both impulse consumption and rarer and bulkier purchases. For example, liquid fabric softener Lenor was made available in ...

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Home Care Packaging in Russia

Apr 2020

Keeping costs to the lowest levels possible continues to prevail on both sides of the Russia home care market – that is in terms of both manufacturers and consumers. As a result, manufacturers are tending to concentrate on the cheapest solutions for ...

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Home Care Packaging in the Netherlands

Apr 2020

Plastic packaging is still very important in home care in the Netherlands, as many home care products are toxic or abrasive. As a result, safety concerns lead manufacturers to use HPDE, and, to a lesser extent, PET, in many categories, such as ...

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Home Care Packaging in Turkey

Apr 2020

Due to difficult economic backdrop in Turkey, the purchasing habits of consumers are showing some major changes. For example, home care products in larger packs gained notable volume share in 2019, particularly in categories such as powder ...

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Home Care Packaging in Saudi Arabia

Apr 2020

Owing to consumer preferences for affordable multipacks and price discounts on large pack sizes, manufacturers focused on promotions revolving around multipacks and large pack sizes of home care products. For laundry detergents, companies are ...

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Home Care Packaging in Italy

Apr 2020

An environmental sustainability culture is being increasingly seen across all stakeholders. However, there are several barriers that need to be overcome in this area. For example, price remains a priority among retailers, as they feel that low prices...

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Home Care Packaging in Japan

Apr 2020

Kao renewed its main laundry detergent product with an innovative closure in spring 2019. This saw its existing Attack Neo concentrated liquid detergent unveiled as Attack Zero with a trigger closure. With this product, consumers just need to pull ...

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Home Care Packaging in China

Apr 2020

PET bottles is gaining traction in primary retail filled volume in Chinese home care, recording healthy growth in categories such as hand dishwashing and surface care (floor cleaners etc). This is being driven by the premiumisation trend being seen ...

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Home Care Packaging in Indonesia

Apr 2020

In Indonesia, flexible plastic is the main type of packaging not only because it is a more affordable option, but also thanks to its versatility in term of packaging format and packaging size. In 2019, flexible plastic packaging continued to be ...

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Home Care Packaging in the Philippines

Apr 2020

Concerns about sustainability are encouraging home care companies to push refill-format packaging across different categories. While small-sized flexible packaging is available in detergents and dishwashing, Unilever and Procter & Gamble offer ...

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Home Care Packaging in Malaysia

Apr 2020

Players are now seeing growth in demand for refill packs among consumers in the country. However, they feel that this growth is currently being driven more by price rather than any major consumer awareness of environmental issues. Consumers value the...

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Home Care Packaging in Vietnam

Apr 2020

In line with global trends, the Vietnamese are increasing their awareness of healthier lifestyles and becoming smarter consumers. Using products from natural sources is now extremely common in Vietnam, seen across home care categories in products for...

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Home Care Packaging in Thailand

Apr 2020

Income inequality in Thailand continues to hinder the growth of purchasing power in rural areas. Even though urban consumers appear to regularly spend their money on home care and are willing to spend more on efficiency, rural consumers in Thailand ...

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Home Care Packaging in Mexico

Apr 2020

Previously, manufacturers felt that green packaging resulted in increasing production costs, impacting final retail prices, with Mexican consumers unwilling to pay extra for this. Consumers in Mexico were becoming more conscious of green issues, but ...

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Home Care Packaging in Hong Kong, China

Apr 2020

Home care products were moving towards more concentrated solutions and therefore also smaller packaging sizes. With the limited living space in Hong Kong, products with a smaller package size are often favoured over a larger product size, even if the...

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Home Care Packaging in France

Apr 2020

French consumers are increasingly concerned about plastic pollution and many are seeking to reduce their own usage of plastic packaging. Many efforts are thus being made by players to offer more sustainable products and packaging. Refill packs, ...

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Home Care Packaging in the United Kingdom

Apr 2020

Environmental concerns are now mainstream, with this being reflected in new product developments in home care packaging. Consumers increasingly care about how a product is packaged and how this kind of packaging impacts the environment. Refill packs ...

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Home Care Packaging in Ukraine

Apr 2020

With the stabilisation of the economic situation in Ukraine, consumers started looking more for medium-sized or even small packaging instead of looking to make savings by buying big packs. Mid-size packs are more convenient for usage, storage and ...

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