Previously, manufacturers felt that green packaging resulted in increasing production costs, impacting final retail prices, with Mexican consumers unwilling to pay extra for this. Consumers in Mexico were becoming more conscious of green issues, but were not yet willing to pay more for environmentally-friendly products.
“Econopacks” are becoming increasingly common in home care in Mexico. Manufacturers are offering special packaging refills for their products, selling at lower prices than the original product in the original packaging.
In Mexico, it is becoming more common to find larger-sized presentations in laundry care, dishwashing and surface cleaners in channels like hypermarkets and supermarkets, whereas previously they were only common in price clubs and specialist retailers. An example is the detergent brand Viva, which launched a bigger size of its traditional liquid presentation, now 6.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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