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Flexible packaging is used across multiple home care categories but the use of flexible plastic and paper in packaging of laundry care products such as powder detergent and bar detergent is the biggest contributor to this proportion. Insecticides and dishwashing were the other categories where flexible packaging is ubiquitous.
In India, due to the significant proportion of the population that earns daily wages and has limited income, smaller pack sizes have been ubiquitous in the retail landscape for years now. Manufacturers supply products in smaller and single-use packs with the aim to better penetrate tier 3 cities and rural areas and slowly move price-sensitive consumers from traditional unbranded products to branded products.
As sustainability and concerns over the environment remained high profile in 2019, all stakeholders had a significant impact on the packaging industry. Central and state governments in India have been taking steps to ban single-use plastic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care Packaging industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Care Packaging in India market research report includes:
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.