Players are now seeing growth in demand for refill packs among consumers in the country. However, they feel that this growth is currently being driven more by price rather than any major consumer awareness of environmental issues.
Household size and circumstances can make major differences to the type and size of packaging bought. For example, price-sensitive consumers will generally opt for bigger packs to make savings with value for-money-purchases, while consumers in major urban areas are often inclined towards smaller pack sizes for easier storage or due to their being more suitable for smaller households.
There is a clearly visible niche trend in the heart of Klang Valley – this is seeing consumers bringing their own bottles to buy refills for products like laundry detergents, bathroom cleaners, disinfectant, surface cleaners (floor cleaners, kitchen cleaners, glass cleaners, scouring cream, toilet liquids) and hand dishwashing. The BYOB concept (“Bring Your Own Bottles”) has created a buzz and is raising awareness of recycling, reusing and reducing the use of plastics bottles or detergent containers.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Home Care Packaging research and analysis database.
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