Concerns about sustainability are encouraging home care companies to push refill-format packaging across different categories. While small-sized flexible packaging is available in detergents and dishwashing, Unilever and Procter & Gamble offer durable, refillable thin wall plastic container packaging.
Packaging labels are increasingly being used as a way to differentiate one brand from another. For example, Downy differentiates its variants not just in terms of scent, but also the specialisation of the fabric conditioner – Downy Kontra Kulob is an example of a variant that is designed to work well when drying indoors and ensure that clothes smell fresh even if there is no contact with the sun while drying.
While consumers are enjoying higher disposable incomes in the Philippines, most local people still earn little over USD100 dollars a month, which is helping to maintain the popularity of smaller pack sizes across the different home care categories. Smaller pack types limit the cash outlay of individuals who need to be very price conscious in their spending.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Care Packaging research and analysis database.
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