During 2020, when the pandemic first arrived in the region, many local consumers washed their clothes more frequently in an effort to reduce their likelihood of contracting COVID-19, boosting spending on laundry care, in spite of the economic shock of the pandemic. This, in turn, helped boost packaging unit volumes in laundry care in the Philippines in this year.
Plastic pouches and HDPE bottles are among the most popular pack types, behind the dominant flexible plastic packaging. Although plastic pouches’ increasing popularity as refill packs were helping to drive sales of this pack type, HDPE bottles were also still in demand as they are available in larger sizes.
Many Filipino car owners like to maintain a fresh and clean smell in their cars, but they used their cars a lot less in 2020 due to the home seclusion brought on by the pandemic. In addition, there was also a decline in demand for passenger cars in the Philippines due to decreasing disposable incomes, as the economic shock of the pandemic led many local consumers to postpone non-essential purchases.
In the coming years, bleach will remain a household staple for many Filipinos, as they continue to follow preventative methods to maintain greater hygiene levels in their home environment. Bleach will remain considerably more popular in the Philippines than in many other countries, largely due to its reputation as a strong and versatile product that offers sanitising and germ-killing properties, in addition to its affordability.
Sustainability continues to play an important role in the packaging of home care products in the Philippines. For example, Wonderhome Naturals, which describes itself as a proudly Filipino brand of complete, sustainable home care and personal care products, prides itself on its eco-friendly packaging.
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Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.See All of Our Definitions
This report originates from Passport, our Home Care Packaging research and analysis database.
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