Executive Summary

Jul 2019
PROSPECTS
Costume jewellery takes a lesser hit being more affordable to most

Costume jewellery continued to see a slower decline in retail volume sales, compared with fine jewellery. In a recessive economic context, consumers experienced reduced purchasing power.

Security concerns favour silver over gold and platinum

Beyond the economic issue, security plays an important part in the choice of jewellery among local consumers. This concern is increasingly real during times of economic distress.

Price-driven category informs production and retailing

Most raw materials and finished products in fine jewellery are imported into Argentina. There is little or no incentive for potential domestic fine jewellery producers as import costs are much lower than producing products locally.

COMPETITIVE LANDSCAPE
Leading brands benefit from expansion and a high profile

Blue Star Group’s Todomoda and IsaDora (NBO: Vision 101), remained the leading brands in costume jewellery and the category overall in 2018. They benefit from being sold through monobrand chained stores, while other jewellery stores tend to be smaller and independent.

Pandora enters the fray with a strong presence in upmarket shopping centres

As anticipated, Pandora has entered Argentina via an aggressive expansion plan. The plan featured: the opening of five stores in a few months, with more expected in the short to medium term, in the most upmarket shopping malls in the country; and a premium pricing strategy for the domestic market.

More brands incorporate costume jewellery into selections

Owners of brands active in other industries or categories, such as bags and luggage, apparel and watches, have expanded their product lines to include costume jewellery. A key aim is to offer consumers lower-ticket entrance or gateway products.

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Jewellery in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Argentina?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Jewellery market research database.

Jewellery in Argentina - Category analysis

HEADLINES

PROSPECTS

Costume jewellery takes a lesser hit being more affordable to most
Security concerns favour silver over gold and platinum
Price-driven category informs production and retailing

COMPETITIVE LANDSCAPE

Leading brands benefit from expansion and a high profile
Pandora enters the fray with a strong presence in upmarket shopping centres
More brands incorporate costume jewellery into selections

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2014-2019
Table 2 Sales of Jewellery by Category: Value 2014-2019
Table 3 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 4 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 5 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 6 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 7 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 8 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 9 NBO Company Shares of Jewellery: % Value 2014-2018
Table 10 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 11 Distribution of Jewellery by Format: % Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 13 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Personal Accessories in Argentina - Industry Overview

EXECUTIVE SUMMARY

Non-essential purchases suffer amid economic difficulty and personal accessories is no exception
With import restrictions lifted, imports continue to flood the market
Players diversify to grow brands and sales potential
Steady growth of internet retailing in line with development of secure online payment platforms
Improving outlook for personal accessories as consumers treat themselves to smaller items

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2014-2019
Table 17 Sales of Personal Accessories by Category: Value 2014-2019
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 19 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 21 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 22 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 24 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources