Jewellery is predicted to record a positive performance over most of the forecast period, but generally low growth rates following the significant declines of 2020 mean that retail volume and value sales (at constant 2022 prices) are unlikely to fully recover to pre-pandemic levels by 2027. Nevertheless, the early part of the forecast period is likely to experience a boost due to pent-up demand among some consumers following postponed purchases in 2022 as a result of economic uncertainty.
Over the forecast period, jewellery players will increasingly focus on developing ethical and sustainable credentials as an increasing number of Swiss consumers consider transparency and sustainability when purchasing jewellery. These strategies will likely include sourcing responsible gold and conflict-free diamonds and gemstones, committing to purchasing diamonds that do not fund terrorism (under The Kimberley Process Certification Scheme) and keeping in mind human rights concerns throughout the diamond production chain.
Over the forecast period, increasing interest in men’s jewellery is likely to offer new avenues of growth for jewellery manufacturers in Switzerland. Historically, female-focused jewellery brands have expanded their offering to include more masculine-styled and male-targeted products, with the largest specialists in Switzerland (such as Carat, Christ) offering dedicated spaces to men’s collections.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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