Executive Summary

Jul 2019
PROSPECTS
Fine jewellery impacted by young consumers’ desire to spend in other areas

In Switzerland, younger generations do not value fine jewellery in the same way as older generations do. Unlike their parents, millennials tend not to regard fine jewellery as a worthwhile investment to pass on to the next generation but frequently view it simply as an accessory.

Jewellery sales recover slightly but are threatened by emerging rental services

Jewellery sales recovered slightly in 2019 following a 4-year period of decline. The Swiss economy is recovering slowly, the unemployment rate is stabilising and consumers have higher disposable incomes, meaning that if they choose to buy jewellery they can opt for more expensive pieces.

Synthetic diamonds gain popularity as quality improves

Synthetic diamonds are seeing exponential growth. These have been around for some time, but more and more manufacturers are entering the business as technology improves the quality and cost-effectiveness of synthetic diamonds.

COMPETITIVE LANDSCAPE
Fine jewellery brands benefit from tourist demand

Multinational luxury brands still occupy the leading positions in jewellery in Switzerland. In 2018, fine jewellery brands Bucherer, Cartier and Chopard consolidated their leading positions in jewellery, partly due to the increase in tourism and partly because of the shy performance of costume jewellery.

Fast fashion and luxury players see positive growth in costume jewellery

In highly fragmented costume jewellery, Zara, Hermès and Gucci saw the most significant growth in 2018. Costume items attract fashion-conscious consumers who increasingly value the design and brand over the materials used.

Internet retailing boosts profile of smaller luxury brands

Jewellery and watch specialist retailers continued to dominate the distribution of jewellery in Switzerland in 2019. Swiss consumers generally prefer to buy fine jewellery from a trusted jeweller due to the high price tag.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Jewellery in Switzerland

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Switzerland?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Jewellery market research database.

Jewellery in Switzerland - Category analysis

HEADLINES

PROSPECTS

Fine jewellery impacted by young consumers’ desire to spend in other areas
Jewellery sales recover slightly but are threatened by emerging rental services
Synthetic diamonds gain popularity as quality improves

COMPETITIVE LANDSCAPE

Fine jewellery brands benefit from tourist demand
Fast fashion and luxury players see positive growth in costume jewellery
Internet retailing boosts profile of smaller luxury brands

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2014-2019
Table 2 Sales of Jewellery by Category: Value 2014-2019
Table 3 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 4 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 5 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 6 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 7 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 8 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 9 NBO Company Shares of Jewellery: % Value 2014-2018
Table 10 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 11 Distribution of Jewellery by Format: % Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 13 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Personal Accessories in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Economic growth boosts sales but consumers seek added value
Tourist numbers and spending pick up, with Russian and Asian tourists lured by Swiss shopping
Myriad of contenders at all price points but many smaller players struggle
High-income consumers and tourists prefer traditional specialist retailers but internet retailing attracts growing interest
Improving economy and influx of international shoppers hold good prospects for personal accessories

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2014-2019
Table 17 Sales of Personal Accessories by Category: Value 2014-2019
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 19 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 21 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 22 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 24 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources