In Switzerland, younger generations do not value fine jewellery in the same way as older generations do. Unlike their parents, millennials tend not to regard fine jewellery as a worthwhile investment to pass on to the next generation but frequently view it simply as an accessory.
Jewellery sales recovered slightly in 2019 following a 4-year period of decline. The Swiss economy is recovering slowly, the unemployment rate is stabilising and consumers have higher disposable incomes, meaning that if they choose to buy jewellery they can opt for more expensive pieces.
Synthetic diamonds are seeing exponential growth. These have been around for some time, but more and more manufacturers are entering the business as technology improves the quality and cost-effectiveness of synthetic diamonds.
Multinational luxury brands still occupy the leading positions in jewellery in Switzerland. In 2018, fine jewellery brands Bucherer, Cartier and Chopard consolidated their leading positions in jewellery, partly due to the increase in tourism and partly because of the shy performance of costume jewellery.
In highly fragmented costume jewellery, Zara, Hermès and Gucci saw the most significant growth in 2018. Costume items attract fashion-conscious consumers who increasingly value the design and brand over the materials used.
Jewellery and watch specialist retailers continued to dominate the distribution of jewellery in Switzerland in 2019. Swiss consumers generally prefer to buy fine jewellery from a trusted jeweller due to the high price tag.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Jewellery industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Jewellery in Switzerland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Jewellery market research database.