As in other areas of personal accessories, e-commerce presents further opportunities for jewellery retailers to increase their sales. To take advantage of the opportunities presented by e-commerce, and to drive the development of the local jewellery industry, the Jalisco Jewellery Chamber developed "Capital JOYA", the first digital platform to create business alliances between Mexican jewellery companies and specialised buyers, both domestically and internationally.
The jewellery industry in Mexico is one of the few to have its own business confederation at a national level – the Jalisco Jewellery Chamber – which is responsible for promoting and regulating commercial procedures within the sector. With the return of major social events such as weddings and Christenings, the Jalisco Jewellery Chamber has reintroduced annual editions of Expo Joya, the most important trade exhibition in Latin America.
According to trade sources, an estimated 80% of luxury sales are still done in person, with the shopping experience forming part of the allure of luxury goods. Despite the apparent decrease in traffic in physical stores, consumers who purchase luxury fine jewellery still generally want to hold the product in their hands and to receive the advice and service of trained staff prior to purchase, even if they have previously carried out research online.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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