Executive Summary

Jul 2019
PROSPECTS
Jewellery’s potential impacted by low consumer incomes

In 2019, even though the Ukrainian economy is enjoying a continued recovery from the crisis of 2014 and 2015, with growing consumer incomes, jewellery is still unable to realise its full potential. Ukrainians’ incomes are still generally too low to be able to afford jewellery purchases, particularly as these are products that are not seen as being of prime necessity.

More affordable jewellery sees the healthiest consumer demand

At the end of the review period Ukrainian jewellery was noted for consumers moving towards cheaper assortments. Silver jewellery became increasingly popular, with consumers able to look stylish and trendy at a lower cost compared to fine jewellery made of gold.

Ukrainians are attracted by multiple jewellery types

Ukrainian women are traditionally very keen on looking stylish and trendy, including with the help of jewellery. With this in mind, they are interested in all types of jewellery – earrings, necklaces, rings or bracelets.

COMPETITIVE LANDSCAPE
Local jewellery players are highly competitive in fine jewellery

In Ukraine, the fine jewellery industry was historically strong, with domestic manufacturers producing high-quality golden and silver products. However, in recent years the industry has no longer been flourishing, with the number of manufacturers significantly declining.

International luxury brands tempt affluent Ukrainians

At the end of the review period affluent Ukrainian consumers were increasingly preferring branded jewellery rather than domestic assortments. Such products were used by them as a way to demonstrate high status and style.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Jewellery in Ukraine

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Ukraine?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Jewellery market research database.

Jewellery in Ukraine - Category analysis

HEADLINES

PROSPECTS

Jewellery’s potential impacted by low consumer incomes
More affordable jewellery sees the healthiest consumer demand
Ukrainians are attracted by multiple jewellery types

COMPETITIVE LANDSCAPE

Local jewellery players are highly competitive in fine jewellery
International luxury brands tempt affluent Ukrainians

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2014-2019
Table 2 Sales of Jewellery by Category: Value 2014-2019
Table 3 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 4 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 5 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 6 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 7 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 8 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 9 NBO Company Shares of Jewellery: % Value 2014-2018
Table 10 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 11 Distribution of Jewellery by Format: % Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 13 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Personal Accessories in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Low consumer spending power – a key threat to personal accessories in Ukraine
Personal accessories consumption continues recovering after the crisis
Personal accessories is fragmented, with multiple players present
Internet retailing evolves as a channel with great potential
The personal accessories performance will be in line with the speed of the economic recovery

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2014-2019
Table 17 Sales of Personal Accessories by Category: Value 2014-2019
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 19 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 21 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 22 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 24 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources