After a massive spike in 2021, jewellery returned to single-digit retail volume and current value growth in 2022, a trend that is predicted to continue over the forecast period. The resumption of various events and occasions driving up demand for jewellery post-pandemic has already occurred, with jewellery shopping back to normal.
Jewellery shopping is considered to be a special experience rather than a necessity, which is why the notable shift towards e-commerce, particularly for fine jewellery, is likely to be temporary and unlikely to replicate 2020-2021’s growth rates over the forecast period. Due to high average incomes in the United Arab Emirates, the relatively new culture of shopping centres and extremely hot weather mean that local consumers tend to spend greater time browsing physical stores for entertainment purposes than the average consumer globally.
Demand for affordable jewellery, particularly costume jewellery, will continue to gain momentum over the forecast period, with the local economy hit by the pandemic, and falling oil prices. Combined with inflation, it will become challenging for some residents to continue paying the same prices, especially when it comes to non-essential categories such as jewellery.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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