Compared with other categories, the consumption scenario for jewellery often demands a face-to-face interactive experience, a factor that has always hindered the online penetration of jewellery. However, with the development of technology and the limitations imposed by offline consumption, players are accelerating the development of online sales.
With the spread of Chinese fashion trends, the consumers of gold jewellery are also showing a younger trend. In addition to traditional consumption for weddings, wearing gold jewellery daily is also becoming popular amongst young people.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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