With e-commerce jewellery sales surging since the outbreak of COVID-19, retailers are focusing on their digital experiences to capture more of the online share. As such, e-commerce is expected to record strong double-digit current value growth across the forecast period.
From 2023 onward, consumers are expected to continue purchasing time-resilient investment jewellery pieces designed by proficient artisans. Many consumers will prefer these above supporting fast-fashion retailers who have constantly shifting fashion trends and offer less sustainable, ethical consumption.
Across the forecast period, the traditional dominant design of minimalistic, effortless Scandinavian with a modern twist or delicate classically crafted from high-quality gold and silver will continue to remain the most popular choices for Swedes within earrings, rings and necklaces. Many fashion brands will continue to promote multiple piercings, with hooks, studs and ear cuffs, designed in contemporary avant-garde shapes, incorporating classic subtle elements of gemstones, that allow consumers to highlight their personal style.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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