Laboratory-grown diamonds are not popular in Thailand, according to local jewellery companies. The main reason is that local consumers still prefer natural diamonds over lab-grown ones due to their rarity and potential for gaining value over time.
As the outlook for the category improves, jewellery companies are likely to focus more on limited collections, including ones designed and promoted in collaboration with other brands. Importantly, as in other areas of fmcg, consumers view limited collections as exclusive or rare.
The digitalisation process remained constant in retailing during 2022, with jewellery in Thailand benefiting from the strong development and growth of e-commerce. Due to the pandemic, many retail outlets categorised as non-essential, such as jewellery and watch specialists, were temporarily closed in 2020 and 2021.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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